Top Ads on Port of Vancouver USA

Port of Vancouver USA Background Introduction:

The Port of Vancouver USA provides economic benefit to our community through leadership, stewardship and partnership in marine, industrial and waterfront development.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Port of Vancouver USA has been advertising and marketing on Facebook for many years. And Port of Vancouver USA has placed 3 of ads on the Facebook platform in the last month. In the past few years,Port of Vancouver USA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Port of Vancouver USA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Port of Vancouver USA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Port of Vancouver USA.

BigSpy

1.Port of Vancouver USA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Port of Vancouver USA  Port of Vancouver USA  Port of Vancouver USA
Page Categories  Port  Port  Port
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Port of Vancouver USA Marketing Objectives Analysis: 

Port of Vancouver USA has been operating in Port for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Port of Vancouver USA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Port of Vancouver USA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Port Lecture Series: The fascinating world of Washington's ports  Port of Vancouver USA Port of Vancouver USA 
Ad Copy Text  no setting  Slow your roll. We've posted no-idling signs for our drivers and switched our fleet to ultra-low-sul...  Don't tell your cat, but your cosmetics have something in common with their kitty litter. Both are m...
Link Description  N/A  Slow your roll. We've posted no-idling signs for our drivers and switched our fleet to ultra-low-sulfur diesel to help reduce our emissions and carbon footprint. Discover what else we're doing: http://www.bit.ly/2U0RLbO  Don't tell your cat, but your cosmetics have something in common with their kitty litter. Both are made with bentonite clay, an ancient deposit of volcanic ash from Wyoming. We export nearly 145,000 metric tons a year, more than enough to meet both your needs. Read more: http://bit.ly/2TWzT1G
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP    
Text Word Count 0  219  293
Like 3  101  59

Port of Vancouver USA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Port of Vancouver USA Top 1 ads got 3 likes. Port of Vancouver USA uses a sentence with the finishing touch title: “Port Lecture Series: The fascinating world of Washington's ports”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Port of Vancouver USA shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Port of Vancouver USA should continue to optimize the ad content.

3.Port of Vancouver USA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-04-17-2019-04-26  2019-04-22-2019-04-26  2019-04-09-2019-04-17
Landing Page Link  https://www.facebook.com/events/411758289386841/  https://www.facebook.com/670244069672951/posts/2309014552462553/   https://www.facebook.com/670244069672951/posts/2308991842464824/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Port of Vancouver USA are successful.

Port of Vancouver USA Creative Analysis: 

Port of Vancouver USA placed a Video ad in 2019-04-17-2019-04-26, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Port of Vancouver USA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Port of Vancouver USA has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Port of Vancouver USA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2019-04-26  2019-04-22-2019-04-26  2019-04-09-2019-04-17
During  10 days  5 days 9 days 
Like  3  101  59
Share  3  8  13
Comment  0  5  2

Advertising effectiveness is a direct manifestation of advertising. Port of Vancouver USA ‘s Top 1 ad received 3 likes, 3 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Port of Vancouver USA, helping Port of Vancouver USA to grasp the ad data more clearly.