Top Ads on Port Phillip Ferries

Port Phillip Ferries Background Introduction:

Connecting people and experiences between Docklands and Portarlington. Cruising every day of the year in our comfortable ferry with licensed cafe, free Wi-Fi and awesome views.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Port Phillip Ferries has been advertising and marketing on Facebook for many years. And Port Phillip Ferries has placed 5 of ads on the Facebook platform in the last month. In the past few years,Port Phillip Ferries has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Port Phillip Ferries on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Port Phillip Ferries. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Port Phillip Ferries.


1.Port Phillip Ferries Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Port Phillip Ferries  Port Phillip Ferries  Port Phillip Ferries
Page Categories  Transit Stop  Transit Stop  Transit Stop
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Port Phillip Ferries Marketing Objectives Analysis: 

Port Phillip Ferries has been operating in Transit Stop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Port Phillip Ferries best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Port Phillip Ferries Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Footy Ferry. Geelong vs Nth Melbourne at Marvel Stadium  Port Phillip Ferries Cruise With Us For $5 Each Way 
Ad Copy Text  Ferry to the Footy. Set sail from Portarlington, on our 9 am Sunday service. Enjoy a coffee on the w...  ℹ️ We've got a secret ℹ️ It's not all bad news about the V/Line disruptions. Let us ease yo...  It's not all bad news about the trains! Geelong to Melbourne train line disruptions means there wil...
Link Description  May 12 9 AM UTC+10 · Marvel Stadium  ℹ️ We've got a secret ℹ️ It's not all bad news about the V/Line disruptions. Let us ease your commuter stress next week with a friendly smile, a morning coffee and free parking at Portarlington ☕️⛴ Departing 7 am, we'll have you in Docklands by 8.20 am  Expires Apr 18, 2019
Website Link
Text Word Count 806  268  274
Like 15  91  0

Port Phillip Ferries Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Port Phillip Ferries Top 1 ads got 15 likes. Port Phillip Ferries uses a sentence with the finishing touch title: “Footy Ferry. Geelong vs Nth Melbourne at Marvel Stadium”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Port Phillip Ferries shared 806 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Port Phillip Ferries should continue to optimize the ad content.

3.Port Phillip Ferries Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-19-2019-04-22  2019-04-10-2019-04-14  2019-04-03-2019-04-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Port Phillip Ferries are successful.

Port Phillip Ferries Creative Analysis: 

Port Phillip Ferries placed a Image ad in 2019-04-19-2019-04-22, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Port Phillip Ferries Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Port Phillip Ferries has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Port Phillip Ferries Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-19-2019-04-22  2019-04-10-2019-04-14  2019-04-03-2019-04-13
During  4 days  5 days 11 days 
Like  15  91  0
Share  3  17  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Port Phillip Ferries ‘s Top 1 ad received 15 likes, 3 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Port Phillip Ferries, helping Port Phillip Ferries to grasp the ad data more clearly.