Top Ads on Popuse

Popuse Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Popuse has been advertising and marketing on Facebook for many years. And Popuse has placed 144 of ads on the Facebook platform in the last month. In the past few years,Popuse has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Popuse on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Popuse. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Popuse.

BigSpy

1.Popuse Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Popuse  Popuse  Popuse
Page Categories  Shopping & Retail  Shopping & Retail  Sports
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Popuse Marketing Objectives Analysis: 

Popuse has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Popuse best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Popuse Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ฿650  ฿650 >> หมวกกันแดด ผ้าคลุมไหลที่แยกออกได้ 
Ad Copy Text  ชายและหญิงที่ใช้แก้ไขหลังค่อม การแ...  ชายและหญิงที่ใช้แก้ไขหลังค่อม การแ...  ใหม่!⚡แฟลชขาย !! ✈เวลาส่ง: ฟรีค่าจัดส...
Link Description  HOT~~  HOT~~  ⚡แฟลชขาย ราคา: ฿750
Website Link  sale.popuse.com  sale.popuse.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 449  449  193
Like 13  236  117

Popuse Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Popuse Top 1 ads got 13 likes. Popuse uses a sentence with the finishing touch title: “฿650”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Popuse shared 449 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Popuse should continue to optimize the ad content.

3.Popuse Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2019-05-05-2019-05-07  2019-05-05-2019-05-07  2019-04-21-2019-04-23
Landing Page Link  http://sale.popuse.com/ta/th/557387761246.html  http://sale.popuse.com/ta/th/557387761246.html   https://www.facebook.com/1934402280134896/posts/2296154387293015/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Popuse are successful.

Popuse Creative Analysis: 

Popuse placed a Video ad in 2019-05-05-2019-05-07, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Popuse Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Vietnamese  Vietnamese  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Popuse has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Popuse Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-05-2019-05-07  2019-05-05-2019-05-07  2019-04-21-2019-04-23
During  3 days  3 days 3 days 
Like  13  236  117
Share  1  23  6
Comment  0  25  11

Advertising effectiveness is a direct manifestation of advertising. Popuse ‘s Top 1 ad received 13 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Popuse, helping Popuse to grasp the ad data more clearly.