Top Ads on Popgoing

Popgoing Background Introduction:

Welcome to the official Popgoing account, where we post the latest fashion and must-have pieces. You really need new fashion, or Popgoing!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Popgoing has been advertising and marketing on Facebook for many years. And Popgoing has placed 36 of ads on the Facebook platform in the last month. In the past few years,Popgoing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Popgoing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Popgoing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Popgoing.

BigSpy

1.Popgoing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Popgoing  Popgoing  Popgoing
Page Categories  E-commerce Website  E-commerce Website  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Popgoing Marketing Objectives Analysis: 

Popgoing has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Popgoing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Popgoing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  High Quality & Big Discount  High Quality & Big Discount Popgoing 
Ad Copy Text  #HotSale Pick your cute shoes from here! #Sandals #Sneakers #Flats #Heels #Slippers Buy 1 Get 2ND 30...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  popgoing.com  popgoing.com  popgoing.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 190  0  0
Like 2  0  0

Popgoing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Popgoing Top 1 ads got 2 likes. Popgoing uses a sentence with the finishing touch title: “High Quality & Big Discount”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Popgoing shared 190 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Popgoing should continue to optimize the ad content.

3.Popgoing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-03-2020-06-15  2020-06-04-2020-06-05  2020-06-04-2020-06-05
Landing Page Link  https://popgoing.com/products/popgoing-hollow-out-lace-up-slipper-for-women?variant=31908359209050&utm_source=fb_XHL&utm_medium=cpa&utm_campaign=CS&fbclid=IwAR1euNxCp3mxnzo4T_8iaJukOGoFzSbH02-UZw97J2aaAX5gLR_9cTks4UQ  https://popgoing.com/?utm_source=fb_XHL&utm_medium=cpa&utm_campaign=CS   https://popgoing.com/?utm_source=fb_XHL&utm_medium=cpa&utm_campaign=JE2566

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Popgoing are successful.

Popgoing Creative Analysis: 

Popgoing placed a Carousel ad in 2020-06-03-2020-06-15, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Popgoing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  Canada
Language  English  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Popgoing has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Popgoing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-15  2020-06-04-2020-06-05  2020-06-04-2020-06-05
During  13 days  2 days 2 days 
Like  2  0  0
Share  47  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Popgoing ‘s Top 1 ad received 2 likes, 47 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Popgoing, helping Popgoing to grasp the ad data more clearly.