Top Ads on Popeyes Brasil

Popeyes Brasil Background Introduction:

Estamos 12 horas na frente da sua fome. Chegou Popeyes, o frango frito f#*&� #PopeyesChegou

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Popeyes Brasil has been advertising and marketing on Facebook for many years. And Popeyes Brasil has placed 43 of ads on the Facebook platform in the last month. In the past few years,Popeyes Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Popeyes Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Popeyes Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Popeyes Brasil.

BigSpy

1.Popeyes Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Popeyes Brasil  Popeyes Brasil  Popeyes Brasil
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Popeyes Brasil Marketing Objectives Analysis: 

Popeyes Brasil has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Popeyes Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Popeyes Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  4 x Popeyes pra sua fome  Popeyes Brasil Peça agora. 
Ad Copy Text  Não importa o tamanho da sua fome, com Popeyes você come muito e gasta pouco. Peça já!  Batata frita apaixonante. Pegue seu cupom e aproveite todo o sabor de Popeyes  Notícia do dia: Aproveite seu frango frito Popeyes com R$10 off pelo Uber Eats.
Link Description  Por apenas R$ 25,00  N/A  N/A
Website Link  www.ifood.com.br  www.ubereats.com  www.ubereats.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 90  77  80
Like 451  5  296

Popeyes Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Popeyes Brasil Top 1 ads got 451 likes. Popeyes Brasil uses a sentence with the finishing touch title: “4 x Popeyes pra sua fome”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Popeyes Brasil shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Popeyes Brasil should continue to optimize the ad content.

3.Popeyes Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-16-2020-06-20  2020-06-10-2020-06-13  2020-05-14-2020-05-29
Landing Page Link  https://www.ifood.com.br/?utm_source=facebook&utm_medium=delivery&utm_campaign=ginga_popeyes_facebook_junho-semana-3_delivery_dark_pagepost_4_pops_25_90_ofertas_lojas_cpc  https://www.ubereats.com/br?utm_source=facebook&utm_medium=delivery&utm_campaign=ginga_popeyes_facebook_junho-semana-2_delivery_dark_carrossel_batatas_ofertas_lojas_cpc&fbclid=IwAR3FjaGU4aYvjEDUV3PFS5Qn4gg_qOQwSQ8yaWuHoiWJQ8aQfV7BVy6g8vA   https://www.ubereats.com/search/?q=Popeyes&utm_source=fb-insta_.&utm_medium=carrossel1_1080x1080_cpm&utm_campaign=popeyes_institucional_cons_10reaisoff_fbiz_87756&utm_content=popeyes_institucional_cons_10reaisoff-deliveryubereats-._fb-insta-._fbiz_87756_.-interesse-sp-AB-as-18.45-._._generica-._carrossel1_1080x1080_cpm&utm_term=popeyes_institucional_cons_10reaisoff-deliveryubereats-._fb-insta-._fbiz_87756_.-interesse-sp-AB-as-18.45-._._generica-._carrossel1_1080x1080_cpm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Popeyes Brasil are successful.

Popeyes Brasil Creative Analysis: 

Popeyes Brasil placed a Image ad in 2020-06-16-2020-06-20, and got 451 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Popeyes Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Popeyes Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Popeyes Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-10-2020-06-13  2020-05-14-2020-05-29
During  5 days  4 days 16 days 
Like  451  5  296
Share  79  2  10
Comment  259  0  55

Advertising effectiveness is a direct manifestation of advertising. Popeyes Brasil ‘s Top 1 ad received 451 likes, 79 shares, 259 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Popeyes Brasil, helping Popeyes Brasil to grasp the ad data more clearly.