Top Ads on Pop Chart

Pop Chart Background Introduction:

Pop Chart is a Brooklyn-based company that seeks to render the world as charts. Check us out at (popchart.co)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pop Chart has been advertising and marketing on Facebook for many years. And Pop Chart has placed 61 of ads on the Facebook platform in the last month. In the past few years,Pop Chart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pop Chart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pop Chart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pop Chart.

BigSpy

1.Pop Chart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pop Chart  Pop Chart  Pop Chart
Page Categories  Home Decor  Home Decor  Home Decor
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  N/A

Pop Chart Marketing Objectives Analysis: 

Pop Chart has been operating in Home Decor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pop Chart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pop Chart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pop Chart  Meg Kovach All of North America's 740 Bird Species on One Glorious Poster 
Ad Copy Text  Charts covering all of your favorite topics. -- Get 20% off with POPCHART20  Charts covering all of your favorite topics. -- Get 20% off with POPCHART20  "In what the prolific designers describe as their 'most ambitious taxonomical undertaking yet,' the ...
Link Description  20% Off with POPCHART20  20% Off with POPCHART20  Whether you’re a bird lover or a data fiend, this poster will please you immensely.
Website Link  www.popchart.co  www.popchart.co  gizmodo.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 76  75  336
Like 0  0  2

Pop Chart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pop Chart Top 1 ads got 0 likes. Pop Chart uses a sentence with the finishing touch title: “Pop Chart”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pop Chart shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pop Chart should continue to optimize the ad content.

3.Pop Chart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-13-2020-06-17  2020-06-05-2020-06-15  2020-06-09-2020-06-11
Landing Page Link  http://www.popchart.co/products/a-visual-compendium-of-sneakers-version2?fbclid=IwAR23DO5PjgC_vlHi6aPYkLJYXzMfUecQjKXA-l1TI0B20dWi70dpbzCYPFI  https://popchart.co/products/the-many-varieties-of-whiskey?utm_source=fb&utm_medium=paidsocial&utm_campaign=PE:+DPA+Retargeting+6.20&utm_content=Visit+21+Days&utm_term=DF&fbclid=IwAR1Zxgyh9ns3Crx2qlPIRaFMLknqreVTFFSkwVAhEM6V7vhbVUylPU8V5PE   https://gizmodo.com/this-gorgeous-poster-contains-every-single-bird-youll-s-1739660179?utm_source=fb&utm_medium=paidsocial&utm_campaign=PE:+Prospecting+Engagement+4-6%25&utm_content=6%25+LAL+-+FB/IG+Engagement+365+Days&utm_term=Birds+3&fbclid=IwAR2LbnA7YutjeTmN3dphivRbBSRlq_7FmO5IREo3JNDyT0o3R6hd65YyLU8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pop Chart are successful.

Pop Chart Creative Analysis: 

Pop Chart placed a Carousel ad in 2020-05-13-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pop Chart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pop Chart has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pop Chart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-17  2020-06-05-2020-06-15  2020-06-09-2020-06-11
During  36 days  11 days 3 days 
Like  0  0  2
Share  43  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Pop Chart ‘s Top 1 ad received 0 likes, 43 shares, 0 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pop Chart, helping Pop Chart to grasp the ad data more clearly.