Top Ads on PonTiki Boat Cruises

PonTiki Boat Cruises Background Introduction:

Relax and cruise South Florida's beautiful intracoastal waterways in Jupiter while you enjoy complimentary cocktails on the PonTiki party boat.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PonTiki Boat Cruises has been advertising and marketing on Facebook for many years. And PonTiki Boat Cruises has placed 9 of ads on the Facebook platform in the last month. In the past few years,PonTiki Boat Cruises has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PonTiki Boat Cruises on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PonTiki Boat Cruises. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PonTiki Boat Cruises.


1.PonTiki Boat Cruises Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PonTiki Boat Cruises  PonTiki Boat Cruises  PonTiki Boat Cruises
Page Categories  Boat Tour Agency  Boat Tour Agency  Boat Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PonTiki Boat Cruises Marketing Objectives Analysis: 

PonTiki Boat Cruises has been operating in Boat Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PonTiki Boat Cruises best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PonTiki Boat Cruises Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PonTiki Boat Cruises  PonTiki Boat Cruises PonTiki Boat Cruises 
Ad Copy Text  Grab you crew and come join us for a cruise! Fun For All Ages Complimentary Beverages Waterslide...  Grab your family and friends and come spend the perfect day cruising with us on PonTiki! Fun For A...  Grab your family and friends and come spend the perfect day cruising with us on PonTiki! Fun For A...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 183  227  263
Like 314  289  122

PonTiki Boat Cruises Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PonTiki Boat Cruises Top 1 ads got 314 likes. PonTiki Boat Cruises uses a sentence with the finishing touch title: “PonTiki Boat Cruises”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PonTiki Boat Cruises shared 183 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PonTiki Boat Cruises should continue to optimize the ad content.

3.PonTiki Boat Cruises Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2018-08-09-2019-04-24  2018-08-09-2019-04-24  2018-08-09-2019-04-24
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PonTiki Boat Cruises are successful.

PonTiki Boat Cruises Creative Analysis: 

PonTiki Boat Cruises placed a Video ad in 2018-08-09-2019-04-24, and got 314 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PonTiki Boat Cruises Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Finnish  Finnish  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PonTiki Boat Cruises has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PonTiki Boat Cruises Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-08-09-2019-04-24  2018-08-09-2019-04-24  2018-08-09-2019-04-24
During  259 days  259 days 259 days 
Like  314  289  122
Share  57  54  34
Comment  17  21  12

Advertising effectiveness is a direct manifestation of advertising. PonTiki Boat Cruises ‘s Top 1 ad received 314 likes, 57 shares, 17 comments in just 259 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PonTiki Boat Cruises, helping PonTiki Boat Cruises to grasp the ad data more clearly.