Top Ads on Pomelo

Pomelo Background Introduction:

POMELOFASHION.COM ออนไลน์ อินเทรนด์ อัพเดท ดูดีเกินห้ามใจ ในราคาสบายกระเป๋า ส่งฟรี ของใหม่ทุกวีค

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pomelo has been advertising and marketing on Facebook for many years. And Pomelo has placed 630 of ads on the Facebook platform in the last month. In the past few years,Pomelo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pomelo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pomelo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pomelo.

BigSpy

1.Pomelo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pomelo  Pomelo  Pomelo
Page Categories  Women's Clothing Store  Women's Clothing Store  Women's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pomelo Marketing Objectives Analysis: 

Pomelo has been operating in Women's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pomelo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pomelo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gingham Tie Waist Blazer - Black  Front Slit A Line Skirt - Navy Square Neck Puffed Sleeve Blouse - Green 
Ad Copy Text  -  Like what you see? Shop 'em on your fingertips only on Pomelo! Plus, 15% OFF your 1st Pomelo order....  แอบเห็นแนะว่าอยากได้ชิ้นนี้ จะลังเ...
Link Description  N/A  N/A  N/A
Website Link  pomelo.app.link  itunes.apple.com  pomelo.app.link
CTA  SHOP_NOW  DOWNLOAD  SHOP_NOW
Text Word Count 188  120  277
Like 0  0  0

Pomelo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pomelo Top 1 ads got 0 likes. Pomelo uses a sentence with the finishing touch title: “Gingham Tie Waist Blazer - Black”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pomelo shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pomelo should continue to optimize the ad content.

3.Pomelo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-24-2020-06-19  2020-06-04-2020-06-18  2020-05-24-2020-06-17
Landing Page Link  https://www.pomelofashion.com/th/en/clothes/32034-side-buttons-elastic-waist-denim-pants-blue.html?$3p=a_facebook&channel=Facebook&campaign=product%20feed&feature=paid%20media&branch_ad_format=Product&$fallback_url=https://www.pomelofashion.com/th/en/clothes/32034-side-buttons-elastic-waist-denim-pants-blue.html&$canonical_url=https://www.pomelofashion.com/th/en/clothes/32034-side-buttons-elastic-waist-denim-pants-blue.html&$ios_deeplink_path=deeplink/product/32034&$android_deeplink_path=deeplink/product/32034&$deeplink_path=deeplink/product/32034&id=32034&$fallback_method=app_wide&~ad_id=23844786935780092&~ad_set_id=23843558246560092&~campaign_id=23842760704170092&utm_source=Facebook&utm_medium=retention&utm_campaign=smartly_TH_EXS_WAP_FB_RET_DPA_agency_644632498311025643_&utm_content=DPA_1845_CA0180&utm_id=5ecb4c72855e8c23b1604d1a&_branch_match_id=802448563065915115  https://itunes.apple.com/app/id1098083916   https://www.pomelofashion.com/th/en/clothes/33340-raw-hem-wide-leg-jeans-blue.html?$3p=a_facebook&channel=Facebook&campaign=product%20feed&feature=paid%20media&branch_ad_format=Product&$fallback_url=https://www.pomelofashion.com/th/en/clothes/33340-raw-hem-wide-leg-jeans-blue.html&$canonical_url=https://www.pomelofashion.com/th/en/clothes/33340-raw-hem-wide-leg-jeans-blue.html&$ios_deeplink_path=deeplink/product/33340&$android_deeplink_path=deeplink/product/33340&$deeplink_path=deeplink/product/33340&id=33340&$fallback_method=app_wide&~ad_id=23844786936070092&~ad_set_id=23843558246560092&~campaign_id=23842760704170092&utm_source=Facebook&utm_medium=retention&utm_campaign=smartly_TH_EXS_WAP_FB_RET_DPA_agency_644632498311025643_&utm_content=DPA_1845_CA0180&utm_id=5ecb4c727e9fac23b1604d12&_branch_match_id=802047788456984193

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pomelo are successful.

Pomelo Creative Analysis: 

Pomelo placed a Carousel ad in 2020-05-24-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pomelo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  Thailand
Language  German  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pomelo has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pomelo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-19  2020-06-04-2020-06-18  2020-05-24-2020-06-17
During  27 days  15 days 25 days 
Like  0  0  0
Share  4  0  3
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Pomelo ‘s Top 1 ad received 0 likes, 4 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pomelo, helping Pomelo to grasp the ad data more clearly.