Top Ads on Poly

Poly Background Introduction:

Plantronics and Polycom are now Poly.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Poly has been advertising and marketing on Facebook for many years. And Poly has placed 669 of ads on the Facebook platform in the last month. In the past few years,Poly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Poly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Poly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Poly.

BigSpy

1.Poly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Poly  Poly  Poly
Page Categories  Clothing (Brand)  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Poly Marketing Objectives Analysis: 

Poly has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Poly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Poly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Highly recommend Ultracool Sculpting Pants 2.0  Need help with setup? IT Professionals 
Ad Copy Text  【Best Seller & Highly Recommend Item】Ultracool Sculpting Pants 2.0 Thanks for poly beauties shar...  These are unprecedented times. Don't plan alone. Equip your teams to work from anywhere.  IT professionals, over 90% of people surveyed believe they would be more productive in a less noisy ...
Link Description  【Best Seller & Highly Recommend Item】Ultracool Sculpting Pants 2.0 Thanks for poly beauties sharing! ❤ 1 For RM100 / 2 For RM150 now >>https://bit.ly/3fx9ZIq  Video and voice products  N/A
Website Link  www.facebook.com  www.poly.com  www.poly.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 163  88  184
Like 6  2  171

Poly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Poly Top 1 ads got 6 likes. Poly uses a sentence with the finishing touch title: “Highly recommend Ultracool Sculpting Pants 2.0”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Poly shared 163 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Poly should continue to optimize the ad content.

3.Poly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-08-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://www.facebook.com/polylulu.com.my/?refid=7&_ft_=adid.23845048432790785:qid.6839937391554399463:mf_story_key.-3853792503771052127:is_sponsored.1:ei.AI@AQJupBoJvkV9C8saCXTwt_nBG3PYyM-UmR0NFq3rVFVZP42RJsFm8_i8XAqiH8inOOt9G26prKw3om0Vhb8OpaT7:top_level_post_id.188656715927838:page_id.100359024757608:src.22:photo_attachments_list.%5B188656715927838,188656822594494,188656605927849,188656859261157%5D:photo_id.188656715927838:story_location.5:story_attachment_style.new_album:view_time.1592547025:filter.h_nor:tds_flgs.3:actrs.100359024757608:page_insights.%7B%22100359024757608%22:%7B%22page_id%22:100359024757608,%22page_id_type%22:%22page%22,%22actor_id%22:100359024757608,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1592368844,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B188656715927838,188656589261184%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:100359024757608,%22page_id%22:100359024757608,%22post_id%22:188656715927838,%22role%22:1,%22share_id%22:0%7D,%7B%22actor_id%22:100359024757608,%22page_id%22:100359024757608,%22post_id%22:188656589261184,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.poly.com/gb/en/solutions/workspace/work-from-home?utm_medium=social_paid&utm_source=facebook&utm_campaign=GL-SP-PS-FY21Q1-RemoteWorking-Facebook-Paid&cnid=7013t000001V5DB&utm_content=uk_fb-23845129260540150-23845129260450150-23845173545960150&fbclid=IwAR2zbg1BR_WS_2B4ZYdN_2pdGgFpsAaA0DJrKSKK5spM_-MaM0_YJNX34Kc   https://www.poly.com/sg/en/promotions/apac-headset-trial?utm_medium=paid-social&utm_source=facebook&utm_campaign=APAC-SP-PS-FY21-TryBuy-Facebook&cnid=7013t000001c6rG&utm_content=Q1FY21-TBB-FACEBOOKPAID&fbclid=IwAR1Xe-Uw-uoLu-zMwpmAVznwvYR01VFF4D3Ze4htyR5E9dRWpSCzDM4UOcU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Poly are successful.

Poly Creative Analysis: 

Poly placed a Image ad in 2020-06-16-2020-06-18, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Poly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Poly has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Poly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-08-2020-06-18  2020-06-09-2020-06-18
During  3 days  4 days 10 days 
Like  6  2  171
Share  1  0  16
Comment  1  0  43

Advertising effectiveness is a direct manifestation of advertising. Poly ‘s Top 1 ad received 6 likes, 1 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Poly, helping Poly to grasp the ad data more clearly.