Top Ads on Police Credit Union

Police Credit Union Background Introduction:

Welcome to the official Police Credit Union Facebook page!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Police Credit Union has been advertising and marketing on Facebook for many years. And Police Credit Union has placed 21 of ads on the Facebook platform in the last month. In the past few years,Police Credit Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Police Credit Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Police Credit Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Police Credit Union.

BigSpy

1.Police Credit Union Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Police Credit Union  Police Credit Union  Police Credit Union
Page Categories  Financial Service  Credit Union  Credit Union
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Police Credit Union Marketing Objectives Analysis: 

Police Credit Union has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Police Credit Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Police Credit Union Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  National Police Credit Union/Arizona  Quick & easy car loans Better Banking for Paramedics 
Ad Copy Text  Full-service Credit Union for Arizona Law Enforcement  no setting  Looking for financial products & services tailored for emergency services workers? Benefit from excl...
Link Description  National Police Credit Union is the first and only national financial institution created solely for Law Enforcement Officers and their families across the country.  Discover our Low Rate Car Loan  Discover Better Banking
Website Link  www.facebook.com  www.policecu.com.au  www.policecu.com.au
CTA  LIKE_PAGE  LEARN_MORE  LEARN_MORE
Text Word Count 53  0  263
Like 245  0  13

Police Credit Union Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Police Credit Union Top 1 ads got 245 likes. Police Credit Union uses a sentence with the finishing touch title: “National Police Credit Union/Arizona”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Police Credit Union shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Police Credit Union should continue to optimize the ad content.

3.Police Credit Union Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-03-26-2020-05-24  2020-03-31-2020-05-10  2019-06-30-2019-08-09
Landing Page Link  https://www.facebook.com/National-Police-Credit-UnionArizona-714797605651840/  https://www.policecu.com.au/products/low-rate-car-loan/?utm_source=facebook&utm_medium=cpc&utm_campaign=4.99var_lowratecl_1feb20   https://www.policecu.com.au/platinum/?utm_source=FB-startsep2018&utm_medium=post&utm_content=platinum&utm_campaign=paramedics&fbclid=IwAR1xsw8RoZ05rVTL9eCKNRMGpdZZn0VuVBAG_L36MkkwrLGX5YuAX2HN4xQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Police Credit Union are successful.

Police Credit Union Creative Analysis: 

Police Credit Union placed a Image ad in 2020-03-26-2020-05-24, and got 245 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Police Credit Union Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Morocco  Australia  N/A
Language  N/A  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Police Credit Union has the best conversion in Algeria,Morocco, and can advertise more in Algeria,Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Police Credit Union Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-26-2020-05-24  2020-03-31-2020-05-10  2019-06-30-2019-08-09
During  60 days  41 days 41 days 
Like  245  0  13
Share  0  0  0
Comment  6  0  3

Advertising effectiveness is a direct manifestation of advertising. Police Credit Union ‘s Top 1 ad received 245 likes, 0 shares, 6 comments in just 60 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Police Credit Union, helping Police Credit Union to grasp the ad data more clearly.