Top Ads on Polaroid Originals

Polaroid Originals Background Introduction:

The Original is back. Meet our new OneStep+ camera, which connects to our app for more ways to play with instant photography than ever before.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Polaroid Originals has been advertising and marketing on Facebook for many years. And Polaroid Originals has placed 109 of ads on the Facebook platform in the last month. In the past few years,Polaroid Originals has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Polaroid Originals on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Polaroid Originals. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Polaroid Originals.


1.Polaroid Originals Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Polaroid Originals  Polaroid Originals  Polaroid Originals
Page Categories  Camera/Photo  Camera/Photo  Camera/Photo
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Polaroid Originals Marketing Objectives Analysis: 

Polaroid Originals has been operating in Camera/Photo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Polaroid Originals best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Polaroid Originals Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The new Polaroid Lab  Save on the famous SX-70 The Original is back 
Ad Copy Text  Go where a Polaroid camera has never gone before with the new Polaroid Lab and 3 packs of film. Sign...  Get the world's first instant SLR camera from the '70s in our vintage sale. Refurbished and ready.  Get started with instant photography, now. Buy a OneStep 2 or OneStep+ Starter Set for less with cod...
Link Description  Photos you can feel  For one week only.  Modern tech. Instant classic.
Website Link
Text Word Count 116  98  112
Like 39  28  69

Polaroid Originals Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Polaroid Originals Top 1 ads got 39 likes. Polaroid Originals uses a sentence with the finishing touch title: “The new Polaroid Lab”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Polaroid Originals shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Polaroid Originals should continue to optimize the ad content.

3.Polaroid Originals Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-21-2020-02-21  2020-02-21-2020-02-21  2020-02-15-2020-02-15
Landing Page Link,pur:3,cou:uk,lan:en,mm:vintagesale,cha:paidsocial,sou:facebook&utm_content=ret:1,ta:sen,tas:fans,lay:hub,pur:3,cou:uk,lan:en,mm:vintagesale,cha:paidsocial,sou:facebook&utm_term=cat:har,sub:vin,pro:sx70,fm:lin,man:v3&fbclid=IwAR3tdSWR-hhZBemfiMJ8f5kJNJUBug7bYRIPpmy7sHSP20bItxA_jrzf0CE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Polaroid Originals are successful.

Polaroid Originals Creative Analysis: 

Polaroid Originals placed a Image ad in 2020-02-21-2020-02-21, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Polaroid Originals Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Polaroid Originals has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Polaroid Originals Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-21-2020-02-21  2020-02-21-2020-02-21  2020-02-15-2020-02-15
During  1 days  1 days 1 days 
Like  39  28  69
Share  3  0  3
Comment  2  2  2

Advertising effectiveness is a direct manifestation of advertising. Polaroid Originals ‘s Top 1 ad received 39 likes, 3 shares, 2 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Polaroid Originals, helping Polaroid Originals to grasp the ad data more clearly.