Top Ads on Polaris Pool

Polaris Pool Background Introduction:

Polaris Pool is part of the Zodiac Pool Systems, Inc. family of products for the pool and spa.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Polaris Pool has been advertising and marketing on Facebook for many years. And Polaris Pool has placed 22 of ads on the Facebook platform in the last month. In the past few years,Polaris Pool has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Polaris Pool on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Polaris Pool. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Polaris Pool.

BigSpy

1.Polaris Pool Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Polaris Pool  Polaris Pool  Polaris Pool
Page Categories  Swimming Pool Cleaner  Swimming Pool Cleaner  Swimming Pool Cleaner
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Polaris Pool Marketing Objectives Analysis: 

Polaris Pool has been operating in Swimming Pool Cleaner for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Polaris Pool best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Polaris Pool Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  View Rebates Now  The Smarter Way To Clean Save This Weekend! 
Ad Copy Text  Save up to $200 on select Polaris pressure and robotic pool cleaners for a limited time!  Get intelligent cleaning optimized for your pool. The Polaris VRX iQ+ robotic pool cleaner is now av...  Get intelligent cleaning for your pool with the Polaris VRX iQ+ robotic cleaner. Exclusively at your...
Link Description  Save on select models  Available at Leslie's  Available Only at Leslie's
Website Link  www.polarispool.com  www.lesliespool.com  www.lesliespool.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 88  131  134
Like 264  89  4

Polaris Pool Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Polaris Pool Top 1 ads got 264 likes. Polaris Pool uses a sentence with the finishing touch title: “View Rebates Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Polaris Pool shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Polaris Pool should continue to optimize the ad content.

3.Polaris Pool Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-27-2020-05-18  2020-04-24-2020-04-26  2020-04-24-2020-04-26
Landing Page Link  https://www.polarispool.com/en/rebates?utm_source=facebook&utm_medium=social&utm_campaign=polarisrebates2020&utm_content=prospecting  https://www.lesliespool.com/polaris-zodiac-days/l.htm?utm_source=facebook&utm_medium=social&utm_campaign=leslies4242020&utm_content=lookalike   https://www.lesliespool.com/polaris-zodiac-days/l.htm?utm_source=facebook&utm_medium=social&utm_campaign=leslies4242020&utm_content=lookalike

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Polaris Pool are successful.

Polaris Pool Creative Analysis: 

Polaris Pool placed a Image ad in 2020-03-27-2020-05-18, and got 264 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Polaris Pool Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Polaris Pool has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Polaris Pool Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-05-18  2020-04-24-2020-04-26  2020-04-24-2020-04-26
During  53 days  3 days 3 days 
Like  264  89  4
Share  49  16  1
Comment  51  13  0

Advertising effectiveness is a direct manifestation of advertising. Polaris Pool ‘s Top 1 ad received 264 likes, 49 shares, 51 comments in just 53 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Polaris Pool, helping Polaris Pool to grasp the ad data more clearly.