Top Ads on Polaris Off-Road

Polaris Off-Road Background Introduction:

The Official Page for Polaris RANGER ATV. At Polaris, rider safety is our top priority. That’s why we’re committed to engineering safe off-road vehicles. https://offroad.polaris.com/en-us/rider-safety/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Polaris Off-Road has been advertising and marketing on Facebook for many years. And Polaris Off-Road has placed 102 of ads on the Facebook platform in the last month. In the past few years,Polaris Off-Road has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Polaris Off-Road on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Polaris Off-Road. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Polaris Off-Road.

BigSpy

1.Polaris Off-Road Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Polaris Off-Road  Polaris Off-Road  Polaris Off-Road
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Polaris Off-Road Marketing Objectives Analysis: 

Polaris Off-Road has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Polaris Off-Road best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Polaris Off-Road Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Polaris Off-Road  Polaris Off-Road Click. Deliver. Ride 
Ad Copy Text  Forge your own path with legendary handling. Enjoy special offers on Sportsman models during our Sum...  The biggest, baddest ATVs are here. Introducing the all-new #PolarisSCRAMBLER XP 1000 S and #Polaris...  Select your RANGER online, complete your purchase from home with your local dealer and have the vehi...
Link Description  N/A  N/A  
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 116  119  121
Like 1202  25  381

Polaris Off-Road Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Polaris Off-Road Top 1 ads got 1202 likes. Polaris Off-Road uses a sentence with the finishing touch title: “Polaris Off-Road”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Polaris Off-Road shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Polaris Off-Road should continue to optimize the ad content.

3.Polaris Off-Road Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-28-2020-06-08  2020-05-27-2020-06-04  2020-04-30-2020-06-03
Landing Page Link  https://atv.polaris.com/en-us/special-offers/?utm_source=facebook&utm_medium=social-paid&utm_content=orv_facebook_sportsman_570premium570450_us_social_interest_carousel_national_atvinterest_specialoffers_0_0&utm_term=0&utm_campaign=polaris_orv_fy_2020_digitas  https://atv.polaris.com/en-us/scrambler-xp-1000-s/?utm_source=facebook&utm_medium=social-paid&utm_content=orv_facebook_sportsman_0_us_social_interest_carousel_national_atvinterest_evergreen_0_scramblerxp1000s&utm_term=0&utm_campaign=polaris_orv_fy_2020_digitas   https://ranger.polaris.com/en-us/click-deliver-ride/?utm_source=facebook&utm_medium=social-paid&utm_content=orv_facebook_ranger_0_us_social_interest_image_national_establishedfarmers_specialoffers_delivery_0&utm_term=0&utm_campaign=polaris_orv_fy_2020_digitas

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Polaris Off-Road are successful.

Polaris Off-Road Creative Analysis: 

Polaris Off-Road placed a Carousel ad in 2020-05-28-2020-06-08, and got 1202 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Polaris Off-Road Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Polaris Off-Road has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Polaris Off-Road Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-08  2020-05-27-2020-06-04  2020-04-30-2020-06-03
During  12 days  9 days 35 days 
Like  1202  25  381
Share  34  1  8
Comment  41  1  11

Advertising effectiveness is a direct manifestation of advertising. Polaris Off-Road ‘s Top 1 ad received 1202 likes, 34 shares, 41 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Polaris Off-Road, helping Polaris Off-Road to grasp the ad data more clearly.