Top Ads on PokerStars USA

PokerStars USA Background Introduction:

We are Poker

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PokerStars USA has been advertising and marketing on Facebook for many years. And PokerStars USA has placed 39 of ads on the Facebook platform in the last month. In the past few years,PokerStars USA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PokerStars USA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PokerStars USA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PokerStars USA.

BigSpy

1.PokerStars USA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PokerStars USA  PokerStars USA  PokerStars USA
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PokerStars USA Marketing Objectives Analysis: 

PokerStars USA has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PokerStars USA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PokerStars USA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download and Play Now  Download and Play Now Download and Play Now 
Ad Copy Text  ♠️♦️ Real Money Online Poker ♥️ ♣️ Download the Poker Stars app and get your first ...  ♠️♦️ Real Money Online Poker ♥️ ♣️ Download the Poker Stars app and get your first ...  ♠️♦️ Real Money Online Poker ♥️ ♣️ Download the Poker Stars app and get your first ...
Link Description  N/A  ♠️♦️ Real Money Online Poker ♥️ ♣️  Join PokerStars today - the world's best online poker room with best tournaments anywhere online. Great offers for new players, don't miss out!
Website Link  itunes.apple.com  www.pokerstars.com  www.pokerstars.com
CTA  DOWNLOAD  LEARN_MORE  LEARN_MORE
Text Word Count 199  199  199
Like 16  60  21

PokerStars USA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PokerStars USA Top 1 ads got 16 likes. PokerStars USA uses a sentence with the finishing touch title: “Download and Play Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PokerStars USA shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PokerStars USA should continue to optimize the ad content.

3.PokerStars USA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-04-07-2020-06-14  2020-04-30-2020-06-07  2020-04-17-2020-06-06
Landing Page Link  http://itunes.apple.com/app/id1454778152  https://www.pokerstars.bet/   https://www.pokerstars.bet/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PokerStars USA are successful.

PokerStars USA Creative Analysis: 

PokerStars USA placed a Image ad in 2020-04-07-2020-06-14, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PokerStars USA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Germany,United States,Spain  Spain
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PokerStars USA has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PokerStars USA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-06-14  2020-04-30-2020-06-07  2020-04-17-2020-06-06
During  69 days  39 days 51 days 
Like  16  60  21
Share  1  4  0
Comment  3  4  1

Advertising effectiveness is a direct manifestation of advertising. PokerStars USA ‘s Top 1 ad received 16 likes, 1 shares, 3 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PokerStars USA, helping PokerStars USA to grasp the ad data more clearly.