Top Ads on Point Camp

Point Camp Background Introduction:

Современный европейский детский лагерь. Мы организовываем образовательные лагеря за границей и в Украине. Работаем на всех каникулах

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Point Camp has been advertising and marketing on Facebook for many years. And Point Camp has placed 17 of ads on the Facebook platform in the last month. In the past few years,Point Camp has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Point Camp on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Point Camp. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Point Camp.


1.Point Camp Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Point Camp  Point Camp  Point Camp
Page Categories  Campground  Campground  Campground
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Point Camp Marketing Objectives Analysis: 

Point Camp has been operating in Campground for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Point Camp best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Point Camp Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Point Camp  Point Camp Point Camp 
Ad Copy Text  За последние восемь лет 1000 родителей доверили нам отды...  -  Мы стремимся стать мощным партнером в воспитании и обу...
Link Description  Campground  Современный европейский детский лагерь. Мы организовываем образовательные лагеря за границей и в Украине. Работаем на всех каникулах  Современный европейский детский лагерь. Мы организовываем образовательные лагеря за границей и в Украине. Работаем на всех каникулах
Website Link
Text Word Count 1596  276  212
Like 13  4  2

Point Camp Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Point Camp Top 1 ads got 13 likes. Point Camp uses a sentence with the finishing touch title: “Point Camp”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Point Camp shared 1596 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Point Camp should continue to optimize the ad content.

3.Point Camp Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-19-2019-04-25  2019-04-09-2019-04-25  2019-04-09-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Point Camp are successful.

Point Camp Creative Analysis: 

Point Camp placed a Image ad in 2019-04-19-2019-04-25, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Point Camp Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Ukraine  Ukraine
Language  English  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Point Camp has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Point Camp Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-19-2019-04-25  2019-04-09-2019-04-25  2019-04-09-2019-04-25
During  7 days  17 days 17 days 
Like  13  4  2
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Point Camp ‘s Top 1 ad received 13 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Point Camp, helping Point Camp to grasp the ad data more clearly.