Top Ads on Pogodin Academy

Pogodin Academy Background Introduction:

Академия практической психологии Pogodin Academy

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pogodin Academy has been advertising and marketing on Facebook for many years. And Pogodin Academy has placed 78 of ads on the Facebook platform in the last month. In the past few years,Pogodin Academy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pogodin Academy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pogodin Academy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pogodin Academy.

BigSpy

1.Pogodin Academy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pogodin Academy  Pogodin Academy  Pogodin Academy
Page Categories  Psychotherapist  Psychotherapist  Psychotherapist
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pogodin Academy Marketing Objectives Analysis: 

Pogodin Academy has been operating in Psychotherapist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pogodin Academy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pogodin Academy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  3-х дневный курс по Гештальт-терапии  3-х дневный курс по Гештальт-терапии Авторский мастер-класс 
Ad Copy Text  -  -  -
Link Description  В Киеве  В Киеве  От Игоря Погодина
Website Link  gestalt.pogodin.academy  gestalt.pogodin.academy  wep.wf
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 1220  1229  3575
Like 54  33  23

Pogodin Academy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pogodin Academy Top 1 ads got 54 likes. Pogodin Academy uses a sentence with the finishing touch title: “3-х дневный курс по Гештальт-терапии”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pogodin Academy shared 1220 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pogodin Academy should continue to optimize the ad content.

3.Pogodin Academy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-09-2020-06-18  2020-06-09-2020-06-14  2020-06-09-2020-06-11
Landing Page Link  https://gestalt.pogodin.academy/  https://gestalt.pogodin.academy/?utm_source=fb&utm_medium=cpc&utm_campaign=meditation&utm_content=vid1   https://wep.wf/vrnr4p?utm_source=fb&utm_medium=cpc&utm_campaign=fear_ua2&utm_content=img2&fbclid=IwAR1nckh2O1Z-jR9wuRxnKWpDitwOhoyTVnSlK3yaKgZdLvSMElrEQ1e-laQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pogodin Academy are successful.

Pogodin Academy Creative Analysis: 

Pogodin Academy placed a Video ad in 2020-06-09-2020-06-18, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pogodin Academy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Ukraine  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pogodin Academy has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pogodin Academy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-09-2020-06-14  2020-06-09-2020-06-11
During  10 days  6 days 3 days 
Like  54  33  23
Share  6  3  0
Comment  3  1  1

Advertising effectiveness is a direct manifestation of advertising. Pogodin Academy ‘s Top 1 ad received 54 likes, 6 shares, 3 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pogodin Academy, helping Pogodin Academy to grasp the ad data more clearly.