Top Ads on Pockit

Pockit Background Introduction:

Pockit exists to make money management easier. Get a free current account, with your own account details, and a contactless Mastercard.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pockit has been advertising and marketing on Facebook for many years. And Pockit has placed 9 of ads on the Facebook platform in the last month. In the past few years,Pockit has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pockit on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pockit. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pockit.

BigSpy

1.Pockit Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pockit  Pockit  Pockit
Page Categories  Bank Equipment & Service  Bank Equipment & Service  Bank Equipment & Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pockit Marketing Objectives Analysis: 

Pockit has been operating in Bank Equipment & Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pockit best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pockit Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Your money made simple  Your money made simple Your money, made simple 
Ad Copy Text  Get a current account that’s just better, 24/7 on your phone - Sign up in 3 minutes in the app, n...  Get a current account that’s just better, 24/7 on your phone - Sign up in 3 minutes in the app, n...  - Sign up in 3 minutes in the Pockit app - Instant account number & sort code - Pay bills in secon...
Link Description  A better current account in 3 minutes. No credit check - Your contactless Pockit card arrives in 2 days.  A better current account in 3 minutes. No credit check - Your contactless Pockit card arrives in 2 days.  A better current account in 3 minutes. No credit check - Your contactless Pockit card arrives in 2 days.
Website Link  hello.pockit.com  hello.pockit.com  hello.pockit.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 291  509  214
Like 210  50  3

Pockit Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pockit Top 1 ads got 210 likes. Pockit uses a sentence with the finishing touch title: “Your money made simple”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pockit shared 291 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pockit should continue to optimize the ad content.

3.Pockit Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-12-04-2020-06-16  2020-03-19-2020-05-25  2020-03-24-2020-03-26
Landing Page Link  https://hello.pockit.com/lp/fbcs102?utm_source=web&utm_medium=facebook&utm_campaign=fbcs104  https://hello.pockit.com/lp/fbcs102?utm_source=web&utm_medium=facebook&utm_campaign=fbcs104   https://hello.pockit.com/lp/fbcs102?utm_source=web&utm_medium=facebook&utm_campaign=fbcs104

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pockit are successful.

Pockit Creative Analysis: 

Pockit placed a Video ad in 2019-12-04-2020-06-16, and got 210 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pockit Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Lithuania  Lithuania  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pockit has the best conversion in Morocco,Lithuania, and can advertise more in Morocco,Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pockit Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-04-2020-06-16  2020-03-19-2020-05-25  2020-03-24-2020-03-26
During  196 days  68 days 3 days 
Like  210  50  3
Share  44  11  0
Comment  136  34  0

Advertising effectiveness is a direct manifestation of advertising. Pockit ‘s Top 1 ad received 210 likes, 44 shares, 136 comments in just 196 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pockit, helping Pockit to grasp the ad data more clearly.