Top Ads on Pošta Slovenije

Pošta Slovenije Background Introduction:

Povezujemo Slovenijo in segamo v svet, pri tem pa kakovostno, hitro in zanesljivo – prenesemo vse. www.posta.si

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pošta Slovenije has been advertising and marketing on Facebook for many years. And Pošta Slovenije has placed 28 of ads on the Facebook platform in the last month. In the past few years,Pošta Slovenije has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pošta Slovenije on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pošta Slovenije. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pošta Slovenije.

BigSpy

1.Pošta Slovenije Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pošta Slovenije  Pošta Slovenije  Pošta Slovenije
Page Categories  Post Office  Post Office  Post Office
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pošta Slovenije Marketing Objectives Analysis: 

Pošta Slovenije has been operating in Post Office for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pošta Slovenije best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pošta Slovenije Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  24 lokacij, 16 slovenskih mest  Postanite del mreže pogodbenikov Pošte Slovenije 24 lokacij, 16 slovenskih mest 
Ad Copy Text  #PSPaketomat še naprej varna izbira za dostavo vaših spletnih nakupov Popolnoma varen in diskrete...  Želite tudi vi razširiti svoj posel in svojim strankam ponuditi več? Če želite tudi vi postati...  Predlagamo, da v trenutnih razmerah izberete: ✔ dostavo v PS Paketomat (24 lokacij po Sloveniji), ...
Link Description  Diskretno, hitro in priročno!  Več ponudbe na enem mestu  Diskretno, hitro in priročno!
Website Link  www.posta.si  www.posta.si  www.posta.si
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 211  297  336
Like 4  6  33

Pošta Slovenije Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pošta Slovenije Top 1 ads got 4 likes. Pošta Slovenije uses a sentence with the finishing touch title: “24 lokacij, 16 slovenskih mest”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pošta Slovenije shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pošta Slovenije should continue to optimize the ad content.

3.Pošta Slovenije Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-17-2020-06-14  2020-06-04-2020-06-07  2020-04-30-2020-05-21
Landing Page Link  https://www.posta.si/zasebno/postne-storitve/ps-paketomat?utm_source=paid-social_facebook&utm_medium=cpc_traffic&utm_campaign=remarketing-mobile_maj2020&utm_content=foto_1080x1080&fbclid=IwAR09pvL2AkmTChhDiFKnkKVM11rlC2x9SVZ-9tfbdlocJ3hFXkFto7TK-H4  https://www.posta.si/o-nas/predstavitev/pogodbene-poste?utm_source=paid-social_facebook&utm_medium=cpc_traffic&utm_campaign=KRANJ_10M-radius_MOBILE-DESKTOP_20-55_Business-Owner&utm_content=ad_1_1080x1080   https://www.posta.si/zasebno/postne-storitve/ps-paketomat?utm_source=paid-social_facebook&utm_medium=cpc_traffic&utm_campaign=remarketing-mobile_maj2020&utm_content=video-slideshow-ad_1&fbclid=IwAR0pJacs6AbwQQ74P2OHIN1oUoMQQvRuqx-2zDaaXw1Bzrnd82m2cZkPZfQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pošta Slovenije are successful.

Pošta Slovenije Creative Analysis: 

Pošta Slovenije placed a Image ad in 2020-05-17-2020-06-14, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pošta Slovenije Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovenia  Slovenia  Slovenia
Language  Slovenian  Slovenian  Slovenian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pošta Slovenije has the best conversion in Slovenia, and can advertise more in Slovenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pošta Slovenije Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-14  2020-06-04-2020-06-07  2020-04-30-2020-05-21
During  29 days  4 days 22 days 
Like  4  6  33
Share  1  1  3
Comment  2  3  1

Advertising effectiveness is a direct manifestation of advertising. Pošta Slovenije ‘s Top 1 ad received 4 likes, 1 shares, 2 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pošta Slovenije, helping Pošta Slovenije to grasp the ad data more clearly.