Top Ads on Plezi

Plezi Background Introduction:

Plezi est un logiciel SaaS français d'inbound marketing B2B. Revolutionnez votre marketing automation et transformez vos visiteurs web en clients !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Plezi has been advertising and marketing on Facebook for many years. And Plezi has placed 56 of ads on the Facebook platform in the last month. In the past few years,Plezi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Plezi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Plezi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Plezi.

BigSpy

1.Plezi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Plezi  Plezi  Plezi
Page Categories  Computer Company  Computer Company  Computer Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Plezi Marketing Objectives Analysis: 

Plezi has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Plezi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Plezi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Webinar : démo live de Plezi  N/A N/A 
Ad Copy Text  [ #Webinar] Vous cherchez à générer des #leads qualifiés ? Claire Kilic et Maud Epinette vous...  no setting  no setting
Link Description  Vous envisagez de vous équiper d'un outil de marketing automation pour générer des leads qualifiés et réduire votre cycle de vente ? Découvrez Plezi dans une démo de l'outil en direct !  N/A  N/A
Website Link  content.plezi.co  content.plezi.co  content.plezi.co
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 261  0  0
Like 0  0  0

Plezi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Plezi Top 1 ads got 0 likes. Plezi uses a sentence with the finishing touch title: “Webinar : démo live de Plezi”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Plezi shared 261 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Plezi should continue to optimize the ad content.

3.Plezi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-03-2020-06-18  2020-06-16-2020-06-16  2020-06-05-2020-06-16
Landing Page Link  https://content.plezi.co/2020-06-webinar-demo-plezi?utm_medium=cpc&utm_source=facebook&utm_campaign=202006-webinar&fbclid=IwAR3s5HU78D4JauVo8K0s5iC8MLEeePXCtIcHQeq_Zp8rLc2yWt8g39AGEFQ  https://content.plezi.co/2019-12-webinar-strategie-leadgen-perenne?utm_source=facebook&utm_medium=cpc&utm_campaign=201912-webinarReplay   https://content.plezi.co/comment-se-demarquer-de-la-concurrence-en-content-marketing?utm_medium=cpc&utm_source=facebook&utm_campaign=202003-saloon2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Plezi are successful.

Plezi Creative Analysis: 

Plezi placed a Image ad in 2020-06-03-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Plezi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Switzerland  Switzerland
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Plezi has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Plezi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-16-2020-06-16  2020-06-05-2020-06-16
During  16 days  1 days 12 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Plezi ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Plezi, helping Plezi to grasp the ad data more clearly.