Top Ads on Pleo

Pleo Background Introduction:

Pleo is a company payment card solution that does your expense reports and simplifies company spending.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pleo has been advertising and marketing on Facebook for many years. And Pleo has placed 117 of ads on the Facebook platform in the last month. In the past few years,Pleo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pleo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pleo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pleo.


1.Pleo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pleo  Pleo  Pleo
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pleo Marketing Objectives Analysis: 

Pleo has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pleo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pleo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  La mejor manera de gestionar tus suscripciones online  Testa Pleo helt kostnadsfritt Alle din virksomheds udgifter, samlet et sted, hvor enden du er 
Ad Copy Text  no setting  Med Pleo's virtuella företagskort kan du enkelt hålla koll på företagets prenumerationer i realt...  Få et virtuelt Pleo-firmakort på få minutter. Gør det muligt for dine ansatte at købe ting de m...
Link Description  N/A  Pleo är en betalkortslösning för företag, som automatiserar utgiftsrapporter och gör hantering av företagsutgifter smidigare.  Pleo er et firmakort, som klarer dine udgiftsrapporter og gør det lettere at håndtere din virksomheds udgifter.
Website Link
Text Word Count 0  277  272
Like 0  3  19

Pleo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pleo Top 1 ads got 0 likes. Pleo uses a sentence with the finishing touch title: “La mejor manera de gestionar tus suscripciones online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pleo shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pleo should continue to optimize the ad content.

3.Pleo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-18  2020-06-11-2020-06-18  2020-06-09-2020-06-18
Landing Page Link'20%5D_value&utm_content=%5BES%5D_Video_SubSpend_mix_Journey&utm_term=%5BES%5D+-+Post+ad+-+Open+targeting&hsa_acc=262590091101458&hsa_cam=23844754274720712&hsa_grp=23844754274870712&hsa_ad=23844895218960712&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR3dZ9Ejjm7nm_e-3ZPsA3wsS1N0WBTKWhyEeaGM9ab0W2ONO2PDYH8zbck'20%5D_value&utm_content=%5BDK%5D_video_iPhoneAD_mix_VirtualCard-Social&utm_term=%5BDK%5D_Post-Ads_Open-targeting&hsa_acc=262590091101458&hsa_cam=23844753982900712&hsa_grp=23844753982820712&hsa_ad=23844895361720712&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR2rnGonmkz_aMN-g8mwjAU1lVyLjILQqrDPIM8JrHiceUgW249QBZsIybU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pleo are successful.

Pleo Creative Analysis: 

Pleo placed a Video ad in 2020-06-18-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pleo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Sweden  N/A
Language  Spanish  Swedish  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pleo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pleo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-11-2020-06-18  2020-06-09-2020-06-18
During  1 days  8 days 10 days 
Like  0  3  19
Share  0  0  2
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Pleo ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pleo, helping Pleo to grasp the ad data more clearly.