Top Ads on Plaza Premium Lounge

Plaza Premium Lounge Background Introduction:

The world’s first independent lounge, offers travellers a haven away from the hustle and bustle of the airport, a home away from home.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Plaza Premium Lounge has been advertising and marketing on Facebook for many years. And Plaza Premium Lounge has placed 6 of ads on the Facebook platform in the last month. In the past few years,Plaza Premium Lounge has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Plaza Premium Lounge on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Plaza Premium Lounge. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Plaza Premium Lounge.

BigSpy

1.Plaza Premium Lounge Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Plaza Premium Lounge  Plaza Premium Lounge  Plaza Premium Lounge
Page Categories  Airport Lounge  Airport Lounge  Airport Lounge
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Plaza Premium Lounge Marketing Objectives Analysis: 

Plaza Premium Lounge has been operating in Airport Lounge for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Plaza Premium Lounge best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Plaza Premium Lounge Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Plaza Premium Lounge's post  Photos from Plaza Premium Lounge's post Photos from Plaza Premium Lounge's post 
Ad Copy Text  #Win100LoungeVisits Snap and share your inspiring #MyAirportMoment with Plaza Premium Lounge on Ins...  Utilise waiting time in the airport to indulge in tasty food, take a sip of wine and have a refreshi...  Spotted Didier Young enjoying the pre-boarding time at Plaza Premium Lounge with a buffet spread and...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 665  316  302
Like 702  18  28

Plaza Premium Lounge Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Plaza Premium Lounge Top 1 ads got 702 likes. Plaza Premium Lounge uses a sentence with the finishing touch title: “Photos from Plaza Premium Lounge's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Plaza Premium Lounge shared 665 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Plaza Premium Lounge should continue to optimize the ad content.

3.Plaza Premium Lounge Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-04-07-2019-04-23  2019-04-22-2019-04-23  2019-04-21-2019-04-23
Landing Page Link  https://www.facebook.com/361663623068/posts/10157235070733069/  https://www.facebook.com/361663623068/posts/10157269728148069/   https://www.facebook.com/361663623068/posts/10157269726283069/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Plaza Premium Lounge are successful.

Plaza Premium Lounge Creative Analysis: 

Plaza Premium Lounge placed a Carousel ad in 2019-04-07-2019-04-23, and got 702 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Plaza Premium Lounge Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,United Kingdom,Australia...  Italy  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Plaza Premium Lounge has the best conversion in Canada,United Kingdom,Australia..., and can advertise more in Canada,United Kingdom,Australia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Plaza Premium Lounge Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-07-2019-04-23  2019-04-22-2019-04-23  2019-04-21-2019-04-23
During  17 days  2 days 3 days 
Like  702  18  28
Share  34  2  1
Comment  10  3  1

Advertising effectiveness is a direct manifestation of advertising. Plaza Premium Lounge ‘s Top 1 ad received 702 likes, 34 shares, 10 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Plaza Premium Lounge, helping Plaza Premium Lounge to grasp the ad data more clearly.