Top Ads on Playwrights Horizons

Playwrights Horizons Background Introduction:

Where theater begins. We cultivate important American playwrights, composers, and lyricists by developing and producing their bold new plays and musicals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Playwrights Horizons has been advertising and marketing on Facebook for many years. And Playwrights Horizons has placed 47 of ads on the Facebook platform in the last month. In the past few years,Playwrights Horizons has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Playwrights Horizons on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Playwrights Horizons. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Playwrights Horizons.

BigSpy

1.Playwrights Horizons Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Playwrights Horizons  Playwrights Horizons  Playwrights Horizons
Page Categories  Theatrical Productions  Theatrical Productions  Theatrical Productions
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Playwrights Horizons Marketing Objectives Analysis: 

Playwrights Horizons has been operating in Theatrical Productions for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Playwrights Horizons best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Playwrights Horizons Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $25 for any play, any performance  Playwrights Horizons Announces New Season Halley Feiffer: A Retrospective 
Ad Copy Text  New York is expensive, but theater doesn't have to be. Become a Young Member and see any performance...  Now featured in The New York Times, our 2019/20 season includes premieres from Jaclyn Backhaus, Will...  As we look ahead to #PainOfMyBelligerence, we also look back on Halley Feiffer's multifaceted career...
Link Description  If you are 35 or under, or a full-time student, you can become a member for FREE! You'll get discount tickets for the whole season with no upfront cost. Get access to one ticket for every show at $25 with a Young Membership, or $15 with a Student Membership.  Michael Friedman’s “Unknown Soldier” will be staged in the 2019-20 season, along with plays by Jeremy O. Harris and Lucas Hnath.  As a writer and actor in theater, television, and film, Halley Feiffer has a reputation for excavating the darkest depths of the human condition. (Lizzie Stern, Literary Manager)
Website Link  www.playwrightshorizons.org  www.nytimes.com  www.playwrightshorizons.org
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 132  197  202
Like 3  0  6

Playwrights Horizons Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Playwrights Horizons Top 1 ads got 3 likes. Playwrights Horizons uses a sentence with the finishing touch title: “$25 for any play, any performance”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Playwrights Horizons shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Playwrights Horizons should continue to optimize the ad content.

3.Playwrights Horizons Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-10-2019-04-26  2019-04-17-2019-04-26  2019-03-11-2019-04-26
Landing Page Link  https://www.playwrightshorizons.org/tickets-packages/discount-memberships/  https://www.nytimes.com/2019/04/16/theater/playwrights-horizons-michael-friedman-season.html   https://www.playwrightshorizons.org/shows/trailers/halley-feiffer-retrospective/?utm_source=%7B%7Bad.id%7D%7D&utm_medium=Facebook&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bcampaign.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Playwrights Horizons are successful.

Playwrights Horizons Creative Analysis: 

Playwrights Horizons placed a Image ad in 2019-04-10-2019-04-26, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Playwrights Horizons Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada,United Kingdom  United States,Canada  United States,United Kingdom,Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Playwrights Horizons has the best conversion in United States,Canada,United Kingdom, and can advertise more in United States,Canada,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Playwrights Horizons Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2019-04-26  2019-04-17-2019-04-26  2019-03-11-2019-04-26
During  17 days  10 days 47 days 
Like  3  0  6
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Playwrights Horizons ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Playwrights Horizons, helping Playwrights Horizons to grasp the ad data more clearly.