Top Ads on Playgendary

Playgendary Background Introduction:

Young game studio based in Europe. Creator of Bowmasters, Despicable Bear, Hand of God, Rubin.io and many other hits coming soon!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Playgendary has been advertising and marketing on Facebook for many years. And Playgendary has placed 1923 of ads on the Facebook platform in the last month. In the past few years,Playgendary has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Playgendary on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Playgendary. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Playgendary.

BigSpy

1.Playgendary Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Playgendary  Playgendary  Playgendary
Page Categories  Game Publisher  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Playgendary Marketing Objectives Analysis: 

Playgendary has been operating in Game Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Playgendary best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Playgendary Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try it now!  N/A Playgendary 
Ad Copy Text  Hey! ✌️ Download a new cool game! It's hilarious!!! Play FOR FREE right now!  -  -
Link Description  N/A  N/A  Playgendary ищет Art Director! Присылай резюме на fb_vacancy@playgendary.com Тебе предстоит формировать визуальный стиль направления Hyper Casual и улучшать подходы к созданию арта. Будешь много коммуницировать с командой, и в качестве наставника займешься развитием художников и арт-лидов. Мы ожидаем, что у тебя есть: • опыт работы в геймдеве на позициях арт-директора или ведущего художника от 2-х лет; • опыт работы с 2D, 3D, FX, Unity; • отличное понимание UX; • хорошее чувство композиции, формы, освещения и цвета, умение работать в разных стилях; • понимание рынка мобильных игр; • умение ясно формулировать и выражать свои мысли, давать фидбэк. Playgendary сегодня — это распределенная команда из 350+ специалистов по всему миру. Мы предлагаем удаленную работу или уютные офисы, гибкий график, ДМС, льготные условия на занятия спортом, английским языком и многое другое. #playgendary_job
Website Link  play.google.com  play.google.com  www.facebook.com
CTA  PLAY_GAME  PLAY_GAME  
Text Word Count 83  137  1546
Like 32  65  107

Playgendary Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Playgendary Top 1 ads got 32 likes. Playgendary uses a sentence with the finishing touch title: “Try it now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Playgendary shared 83 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Playgendary should continue to optimize the ad content.

3.Playgendary Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-07-2020-06-18  2020-05-05-2020-06-07  2020-05-08-2020-05-15
Landing Page Link  http://play.google.com/store/apps/details?id=com.playgendary.creamaster  https://play.google.com/store/apps/details?id=com.playgendary.tanks   https://www.facebook.com/Playgendary/photos/a.350385378641621/1187229464957204/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Playgendary are successful.

Playgendary Creative Analysis: 

Playgendary placed a Video ad in 2020-05-07-2020-06-18, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Playgendary Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Egypt,Guatemala  Belarus
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Playgendary has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Playgendary Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-18  2020-05-05-2020-06-07  2020-05-08-2020-05-15
During  43 days  34 days 8 days 
Like  32  65  107
Share  5  6  6
Comment  24  2  28

Advertising effectiveness is a direct manifestation of advertising. Playgendary ‘s Top 1 ad received 32 likes, 5 shares, 24 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Playgendary, helping Playgendary to grasp the ad data more clearly.