Top Ads on PlayVS

PlayVS Background Introduction:

PlayVS is the official high school esports league.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayVS has been advertising and marketing on Facebook for many years. And PlayVS has placed 29 of ads on the Facebook platform in the last month. In the past few years,PlayVS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayVS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayVS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayVS.

BigSpy

1.PlayVS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayVS  PlayVS  PlayVS
Page Categories  Esports League  Esports League  Esports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayVS Marketing Objectives Analysis: 

PlayVS has been operating in Esports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayVS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayVS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coach High School Esports This Fall  If You Can Teach, You Can Coach If You Can Teach, You Can Coach 
Ad Copy Text  Want to make a difference in your community this fall? Become a volunteer high school esports coach ...  Coach esports with PlayVS and help elevate your students by turning them into champions! New to espo...  Coach esports with PlayVS and help elevate your students by turning them into champions! New to espo...
Link Description  PlayVS is the official platform for high school esports and we're looking for some terrific volunteer coaches to. help make a difference in the lives of students!  Esports is the fastest-growing high-school sports in America for a reason - students love it! All they need is a great coach. Our platform will handle everything so you can focus on doing what you do best - leading. With PlayVS, it's never been easier to spark engagement across your entire student body.  Esports is the fastest-growing high-school sports in America for a reason - students love it! All they need is a great coach. Our platform will handle everything so you can focus on doing what you do best - leading. With PlayVS, it's never been easier to spark engagement across your entire student body.
Website Link  www.playvs.com  www.playvs.com  www.playvs.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 225  223  223
Like 156  53  54

PlayVS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayVS Top 1 ads got 156 likes. PlayVS uses a sentence with the finishing touch title: “Coach High School Esports This Fall”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayVS shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayVS should continue to optimize the ad content.

3.PlayVS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-10-2020-04-25  2019-12-19-2020-01-15  2019-11-19-2020-01-15
Landing Page Link  https://www.playvs.com/volunteer-fb?fbclid=IwAR2sVykeTzK8o-P-VIhKuOtsanvJV8OhtGzX4r9gjChniWRcI_fBsSFp1Ls  https://www.playvs.com/coach-signup?utm_source=facebook&utm_medium=paid&utm_campaign=spring2020coach   https://www.playvs.com/coach-signup?utm_source=facebook&utm_medium=paid&utm_campaign=spring2020coach

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayVS are successful.

PlayVS Creative Analysis: 

PlayVS placed a Image ad in 2020-04-10-2020-04-25, and got 156 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayVS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayVS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayVS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-10-2020-04-25  2019-12-19-2020-01-15  2019-11-19-2020-01-15
During  16 days  28 days 58 days 
Like  156  53  54
Share  57  14  20
Comment  78  12  13

Advertising effectiveness is a direct manifestation of advertising. PlayVS ‘s Top 1 ad received 156 likes, 57 shares, 78 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayVS, helping PlayVS to grasp the ad data more clearly.