Top Ads on PlayVS
PlayVS Background Introduction:
PlayVS is the official high school esports league.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
PlayVS has been advertising and marketing on Facebook for many years. And PlayVS has placed 29 of ads on the Facebook platform in the last month. In the past few years,PlayVS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for PlayVS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayVS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayVS.
1.PlayVS Top 3 Ads Basic Understanding
|Page Categories||Esports League||Esports League||Esports League|
PlayVS Marketing Objectives Analysis:
PlayVS has been operating in Esports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayVS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.PlayVS Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Coach High School Esports This Fall||If You Can Teach, You Can Coach||If You Can Teach, You Can Coach|
|Ad Copy Text||Want to make a difference in your community this fall? Become a volunteer high school esports coach ...||Coach esports with PlayVS and help elevate your students by turning them into champions! New to espo...||Coach esports with PlayVS and help elevate your students by turning them into champions! New to espo...|
|Link Description||PlayVS is the official platform for high school esports and we're looking for some terrific volunteer coaches to. help make a difference in the lives of students!||Esports is the fastest-growing high-school sports in America for a reason - students love it! All they need is a great coach. Our platform will handle everything so you can focus on doing what you do best - leading. With PlayVS, it's never been easier to spark engagement across your entire student body.||Esports is the fastest-growing high-school sports in America for a reason - students love it! All they need is a great coach. Our platform will handle everything so you can focus on doing what you do best - leading. With PlayVS, it's never been easier to spark engagement across your entire student body.|
|Text Word Count||225||223||223|
PlayVS Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. PlayVS Top 1 ads got 156 likes. PlayVS uses a sentence with the finishing touch title: “Coach High School Esports This Fall”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. PlayVS shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayVS should continue to optimize the ad content.
3.PlayVS Top 3 Ads Creative Selection
|Landing Page Link||https://www.playvs.com/volunteer-fb?fbclid=IwAR2sVykeTzK8o-P-VIhKuOtsanvJV8OhtGzX4r9gjChniWRcI_fBsSFp1Ls||https://www.playvs.com/coach-signup?utm_source=facebook&utm_medium=paid&utm_campaign=spring2020coach||https://www.playvs.com/coach-signup?utm_source=facebook&utm_medium=paid&utm_campaign=spring2020coach|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayVS are successful.
PlayVS Creative Analysis:
PlayVS placed a Image ad in 2020-04-10-2020-04-25, and got 156 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.PlayVS Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
PlayVS has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.PlayVS Top 3 Ads Performance Display
|During||16 days||28 days||58 days|
Advertising effectiveness is a direct manifestation of advertising. PlayVS ‘s Top 1 ad received 156 likes, 57 shares, 78 comments in just 16 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayVS, helping PlayVS to grasp the ad data more clearly.