Top Ads on PlayTEPPEN

PlayTEPPEN Background Introduction:

Capcom icons, fast-paced gameplay, and real-time strategy make TEPPEN the Ultimate Card Battle. Travel to the Land of Illusion in an original story or rise to the top in one-on-one fights for complete dominance in ranked matches.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayTEPPEN has been advertising and marketing on Facebook for many years. And PlayTEPPEN has placed 67 of ads on the Facebook platform in the last month. In the past few years,PlayTEPPEN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayTEPPEN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayTEPPEN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayTEPPEN.

BigSpy

1.PlayTEPPEN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayTEPPEN  PlayTEPPEN  PlayTEPPEN
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayTEPPEN Marketing Objectives Analysis: 

PlayTEPPEN has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayTEPPEN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayTEPPEN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Teppen: Rise to the Top  Teppen: Rise to the Top Teppen: Rise to the Top 
Ad Copy Text  #teamryu or #teammegaman ?  The wait is finally over... Collect iconic CAPCOM characters and battle your way to the top in this...  The wait is finally over... Collect iconic CAPCOM characters and battle your way to the top in this...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 26  125  125
Like 19  13  3

PlayTEPPEN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayTEPPEN Top 1 ads got 19 likes. PlayTEPPEN uses a sentence with the finishing touch title: “Teppen: Rise to the Top”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayTEPPEN shared 26 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayTEPPEN should continue to optimize the ad content.

3.PlayTEPPEN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-03-05-2020-03-05  2019-07-09-2019-12-28  2019-07-09-2019-12-28
Landing Page Link  http://itunes.apple.com/app/id1460764653  https://itunes.apple.com/WebObjects/MZStore.woa/wa/redirectToContent?id=1460764653   https://itunes.apple.com/WebObjects/MZStore.woa/wa/redirectToContent?id=1460764653

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayTEPPEN are successful.

PlayTEPPEN Creative Analysis: 

PlayTEPPEN placed a Video ad in 2020-03-05-2020-03-05, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayTEPPEN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayTEPPEN has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayTEPPEN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-05-2020-03-05  2019-07-09-2019-12-28  2019-07-09-2019-12-28
During  1 days  173 days 173 days 
Like  19  13  3
Share  6  1  1
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. PlayTEPPEN ‘s Top 1 ad received 19 likes, 6 shares, 8 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayTEPPEN, helping PlayTEPPEN to grasp the ad data more clearly.