Top Ads on PlayStation Nederland

PlayStation Nederland Background Introduction:

Welkom op de officiële Facebook-pagina van PlayStation Nederland. Duid deze pagina aan als ‘leuk’. Dan ken je als eerste de allerlaatste nieuwtjes, mini-games, apps én… krijg je exclusief toegang tot de downloads en wedstrijden!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayStation Nederland has been advertising and marketing on Facebook for many years. And PlayStation Nederland has placed 93 of ads on the Facebook platform in the last month. In the past few years,PlayStation Nederland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayStation Nederland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayStation Nederland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayStation Nederland.

BigSpy

1.PlayStation Nederland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayStation Nederland  PlayStation Nederland  PlayStation Nederland
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayStation Nederland Marketing Objectives Analysis: 

PlayStation Nederland has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayStation Nederland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayStation Nederland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Last of Us Part II op PS4™  The Last of Us Part II op PS4™ PlayStation®Plus 
Ad Copy Text  Begin aan Ellie's reis. The Last of Us Part II is nu exclusief op PS4™ verkrijgbaar!  Begin aan Ellie's reis. Pre-order The Last of Us Part II op PS4™ nu!  Bespaar met Days of Play 30% op 12 maanden PlayStation Plus! Geniet van online multiplayer en meer!
Link Description  Koop nu  N/A  N/A
Website Link  store.playstation.com  bs.serving-sys.com  bs.serving-sys.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 86  70  99
Like 91  243  113

PlayStation Nederland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayStation Nederland Top 1 ads got 91 likes. PlayStation Nederland uses a sentence with the finishing touch title: “The Last of Us Part II op PS4™”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayStation Nederland shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayStation Nederland should continue to optimize the ad content.

3.PlayStation Nederland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-05-2020-06-18  2020-06-02-2020-06-16
Landing Page Link  https://store.playstation.com/en-us/resolve/STORE-MSF75508-TLOUII?emcid=so-st-248391&utm_medium=Social&utm_campaign=20200609_siee_socialpaid_thelastofuspartii&utm_source=&utm_term=so-st-248391&utm_content=The_Last_of_Us_Part_II&fbclid=IwAR0A9VVu03mlUvzOHxXcxxDvlDCEiUFEGHpC-0mX8Vhxds4oBXnEl54vMj0  https://www.sony.nl/electronics/ps/t/playstation   https://store.playstation.com/en-us/resolve/IP9102-NPIA90006_01-PSPLU12M30DISDOP?emcid=so-pl-243836

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayStation Nederland are successful.

PlayStation Nederland Creative Analysis: 

PlayStation Nederland placed a Video ad in 2020-06-18-2020-06-20, and got 91 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayStation Nederland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Greece,Romania  Netherlands,Belgium
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayStation Nederland has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayStation Nederland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-05-2020-06-18  2020-06-02-2020-06-16
During  3 days  14 days 15 days 
Like  91  243  113
Share  4  10  11
Comment  19  113  79

Advertising effectiveness is a direct manifestation of advertising. PlayStation Nederland ‘s Top 1 ad received 91 likes, 4 shares, 19 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayStation Nederland, helping PlayStation Nederland to grasp the ad data more clearly.