Top Ads on PlayStation France

PlayStation France Background Introduction:

Bienvenue sur la page française officielle PlayStation où suivre toutes les actualités des jeux PS4 et PlayStation VR !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayStation France has been advertising and marketing on Facebook for many years. And PlayStation France has placed 212 of ads on the Facebook platform in the last month. In the past few years,PlayStation France has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayStation France on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayStation France. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayStation France.

BigSpy

1.PlayStation France Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayStation France  PlayStation France  PlayStation France
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayStation France Marketing Objectives Analysis: 

PlayStation France has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayStation France best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayStation France Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Téléchargez le jeu sur PS4  PlayStation™Now Économisez jusqu'à 60 % 
Ad Copy Text  5 ans après, l'aventure d'Ellie continue et les critiques sont unanimes. Jouez dès maintenant à T...  Des centaines de jeux à la demande. Économisez 30 % sur 12 mois de PlayStation Plus avec les Days ...  Les Days of Play sont de retour sur le PlayStation Store : profitez de réductions sur de nombreux j...
Link Description  N/A  N/A  N/A
Website Link  bs.serving-sys.com  bs.serving-sys.com  bs.serving-sys.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 130  109  121
Like 82  59  309

PlayStation France Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayStation France Top 1 ads got 82 likes. PlayStation France uses a sentence with the finishing touch title: “Téléchargez le jeu sur PS4”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayStation France shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayStation France should continue to optimize the ad content.

3.PlayStation France Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-18-2020-06-19  2020-06-01-2020-06-16  2020-06-04-2020-06-16
Landing Page Link  https://store.playstation.com/fr-fr/grid/STORE-MSF75508-TLOUII/1?emcid=so-st-249669&utm_medium=Social&utm_campaign=20200619_siee_socialpaid_tlou2&utm_source=&utm_term=so-st-249669&utm_content=TLOU_2  https://store.playstation.com/en-us/resolve/IP9102-NPIA90011_01-PSNOWSUB12MDIS30%3Femcid=so-no-245098   https://store.playstation.com/en-us/resolve/STORE-MSF75508-DAYSOFPLAY20%3Femcid=so-st-243824

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayStation France are successful.

PlayStation France Creative Analysis: 

PlayStation France placed a Video ad in 2020-06-18-2020-06-19, and got 82 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayStation France Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  Tunisia,France,Belgium  Algeria,France
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayStation France has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayStation France Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-01-2020-06-16  2020-06-04-2020-06-16
During  2 days  16 days 13 days 
Like  82  59  309
Share  19  7  13
Comment  8  14  15

Advertising effectiveness is a direct manifestation of advertising. PlayStation France ‘s Top 1 ad received 82 likes, 19 shares, 8 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayStation France, helping PlayStation France to grasp the ad data more clearly.