Top Ads on PlayStation España

PlayStation España Background Introduction:

¡Bienvenido a #PlayStation! ?? Síguenos y estarás al día de todas nuestras novedades, exclusivas y lanzamientos del mejor lugar para jugar.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayStation España has been advertising and marketing on Facebook for many years. And PlayStation España has placed 122 of ads on the Facebook platform in the last month. In the past few years,PlayStation España has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayStation España on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayStation España. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayStation España.


1.PlayStation España Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayStation España  PlayStation España  PlayStation España
Page Categories  Just For Fun  Just For Fun  Just For Fun
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayStation España Marketing Objectives Analysis: 

PlayStation España has been operating in Just For Fun for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayStation España best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayStation España Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ghost of Tsushima  The Last of Us Parte II PlayStation 5 
Ad Copy Text  Un mundo abierto lleno de vida te espera en #GhostOfTsushima a partir del 17/07 en #PS4  El día 19 de junio podrás acompañar a Ellie en lo último de Naughty Dog. "El juego más ambicios...  Acompáñanos a echar un vistazo al futuro de los videojuegos. 11 de Junio a las 22:00 horas
Link Description  ¡Descubre su mundo abierto!  ¡Consíguelo ya para PS4!  No te pierdas la retransmisión en directo
Website Link
Text Word Count 87  136  92
Like 1021  406  630

PlayStation España Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayStation España Top 1 ads got 1021 likes. PlayStation España uses a sentence with the finishing touch title: “Ghost of Tsushima”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayStation España shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayStation España should continue to optimize the ad content.

3.PlayStation España Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-18  2020-06-10-2020-06-16  2020-06-08-2020-06-11
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayStation España are successful.

PlayStation España Creative Analysis: 

PlayStation España placed a Video ad in 2020-06-15-2020-06-18, and got 1021 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayStation España Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  Spain
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayStation España has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayStation España Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-10-2020-06-16  2020-06-08-2020-06-11
During  4 days  7 days 4 days 
Like  1021  406  630
Share  302  101  192
Comment  89  33  46

Advertising effectiveness is a direct manifestation of advertising. PlayStation España ‘s Top 1 ad received 1021 likes, 302 shares, 89 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayStation España, helping PlayStation España to grasp the ad data more clearly.