Top Ads on PlayStation Asia

PlayStation Asia Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayStation Asia has been advertising and marketing on Facebook for many years. And PlayStation Asia has placed 512 of ads on the Facebook platform in the last month. In the past few years,PlayStation Asia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayStation Asia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayStation Asia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayStation Asia.

BigSpy

1.PlayStation Asia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayStation Asia  PlayStation Asia  PlayStation Asia
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayStation Asia Marketing Objectives Analysis: 

PlayStation Asia has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayStation Asia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayStation Asia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Game Gratis Bulan Ini!  เกมฟรีประจำเดือนมิถุนายน Game Gratis Bulan Ini! 
Ad Copy Text  Mulai pertarunganmu di Call of Duty: WWII dan STAR WARS: Battlefront II di game gratis bulan ini den...  Call of Duty: WWII และ STAR WARS: Battlefront II แจกฟรีสำหรับสมา...  Mulai pertarunganmu di Call of Duty: WWII dan STAR WARS: Battlefront II di game gratis bulan ini den...
Link Description  Download hingga 6 Juli  ดาวน์โหลดได้ที่ PS Store  Download hingga 6 Juli
Website Link  store.playstation.com  store.playstation.com  store.playstation.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 121  189  121
Like 28  66  27

PlayStation Asia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayStation Asia Top 1 ads got 28 likes. PlayStation Asia uses a sentence with the finishing touch title: “Game Gratis Bulan Ini!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayStation Asia shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayStation Asia should continue to optimize the ad content.

3.PlayStation Asia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-20  2020-06-16-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://store.playstation.com/en-id/grid/STORE-MSF86012-PSPLUS/1?emcid=so-pl-243458&utm_medium=&utm_campaign=&utm_source=&utm_term=so-pl-243458&utm_content=PlayStation_Plus  https://store.playstation.com/en-th/grid/STORE-MSF86012-PSPLUS/1?emcid=so-pl-243468&utm_medium=&utm_campaign=&utm_source=&utm_term=so-pl-243468&utm_content=PlayStation_Plus   https://store.playstation.com/en-id/grid/STORE-MSF86012-PSPLUS/1?emcid=so-pl-243458&utm_medium=&utm_campaign=&utm_source=&utm_term=so-pl-243458&utm_content=PlayStation_Plus

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayStation Asia are successful.

PlayStation Asia Creative Analysis: 

PlayStation Asia placed a Video ad in 2020-06-15-2020-06-20, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayStation Asia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Thailand  Indonesia
Language  Filipino  Thai  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayStation Asia has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayStation Asia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-16-2020-06-20  2020-06-15-2020-06-20
During  6 days  5 days 6 days 
Like  28  66  27
Share  1  5  1
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. PlayStation Asia ‘s Top 1 ad received 28 likes, 1 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayStation Asia, helping PlayStation Asia to grasp the ad data more clearly.