Top Ads on PlayStation SK

PlayStation SK Background Introduction:

Stránka pre všetkých ľudí, ktorých spája jedno – PlayStation! #4THEPLAYERS

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayStation SK has been advertising and marketing on Facebook for many years. And PlayStation SK has placed 98 of ads on the Facebook platform in the last month. In the past few years,PlayStation SK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayStation SK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayStation SK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayStation SK.

BigSpy

1.PlayStation SK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayStation SK  PlayStation SK  PlayStation SK
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayStation SK Marketing Objectives Analysis: 

PlayStation SK has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayStation SK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayStation SK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Last of Us Part II Accolades Trailer  The Last of Us Part II The Last of Us Part II 
Ad Copy Text  Posledných pár dní nás delí od očakávanej hry The Last of Us Part II. Hra sa teší naozaj sk...  Vydaj sa za pomstou s už dospelou Ellie v pokračovaní jednej z najúspešnejších exkluzíviek!  Budeš bojovať z blízka, z diaľky, alebo sa priplížiš? Nové herné mechaniky ťa vtiahnu do d...
Link Description  N/A  Predobjednaj teraz na PS Store  Predobjednaj teraz na PS Store
Website Link  www.facebook.com  www.playstation.com  www.playstation.com
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 241  99  104
Like 77  334  210

PlayStation SK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayStation SK Top 1 ads got 77 likes. PlayStation SK uses a sentence with the finishing touch title: “The Last of Us Part II Accolades Trailer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayStation SK shared 241 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayStation SK should continue to optimize the ad content.

3.PlayStation SK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-05-31-2020-06-19  2020-05-31-2020-06-18
Landing Page Link  https://www.facebook.com/1958488337761301/posts/2688742078069253/  https://www.playstation.com/sk-sk/games/the-last-of-us-part-ii-ps4/?emcid=so-st-245692&utm_medium=Social&utm_campaign=20200601_siee_socialpaid_tlou2_facebook&utm_source&utm_term=so-st-245692&utm_content=TLOU_2&fbclid=IwAR1G44qKRCWmMdxLML_WvSYLzOExTjA7NVQgr2lK6nPjor4ixi8ZoCO2C14   https://www.playstation.com/sk-sk/games/the-last-of-us-part-ii-ps4/?emcid=so-st-245692&utm_medium=Social&utm_campaign=20200601_siee_socialpaid_tlou2_facebook&utm_source&utm_term=so-st-245692&utm_content=TLOU_2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayStation SK are successful.

PlayStation SK Creative Analysis: 

PlayStation SK placed a Video ad in 2020-06-16-2020-06-19, and got 77 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayStation SK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovak  Slovak  Slovak
Language  English  Slovak  Slovak

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayStation SK has the best conversion in Slovak, and can advertise more in Slovak in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayStation SK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-05-31-2020-06-19  2020-05-31-2020-06-18
During  4 days  20 days 19 days 
Like  77  334  210
Share  8  26  15
Comment  12  28  6

Advertising effectiveness is a direct manifestation of advertising. PlayStation SK ‘s Top 1 ad received 77 likes, 8 shares, 12 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayStation SK, helping PlayStation SK to grasp the ad data more clearly.