Top Ads on PlayStation Polska

PlayStation Polska Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayStation Polska has been advertising and marketing on Facebook for many years. And PlayStation Polska has placed 174 of ads on the Facebook platform in the last month. In the past few years,PlayStation Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayStation Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayStation Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayStation Polska.

BigSpy

1.PlayStation Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayStation Polska  PlayStation Polska  PlayStation Polska
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayStation Polska Marketing Objectives Analysis: 

PlayStation Polska has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayStation Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayStation Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hubert Sasor  Zagraj już dziś PlayStation Polska 
Ad Copy Text  Wytrzymać i przetrwać, jedynie to się liczy. Kup The Last of Us Part II w przedsprzedaży...  Wytrzymać i przetrwać, tylko to się liczy. Kup The Last of Us Part II w PlayStation Store.  W tę podróż wyruszają tylko najodważniejsi. Dołączysz do nich? Kup The Last of ...
Link Description  N/A  Kup teraz w PlayStation Store!  N/A
Website Link  www.facebook.com  www.playstation.com  www.facebook.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 101  93  148
Like 37  9  2

PlayStation Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayStation Polska Top 1 ads got 37 likes. PlayStation Polska uses a sentence with the finishing touch title: “Hubert Sasor”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayStation Polska shared 101 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayStation Polska should continue to optimize the ad content.

3.PlayStation Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-16-2020-06-19  2020-06-15-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://www.facebook.com/PlayStationPolska/?_sref_=3178589375541865&refid=7&_ft_=adid.6203347018731:qid.6839978142230340085:mf_story_key.-2944059574831093245:is_sponsored.1:ei.AI@AQLVkKG-G92RZDRDy0KoF2Ab-nEkKOzJQccf91IG-EINRYZqKfzhaSSZmMazJUu5t1wY_Lw9PLXnFeCq5gPR81F-:top_level_post_id.3178589378875198:content_owner_id_new.205010466233119:call_to_action_type.LEARN_MORE:page_id.205010466233119:src.22:story_location.5:story_attachment_style.rich_media:view_time.1592556513:filter.h_nor:tds_flgs.3:actrs.205010466233119:page_insights.%7B%22205010466233119%22:%7B%22page_id%22:205010466233119,%22page_id_type%22:%22page%22,%22actor_id%22:205010466233119,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592398833,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3178589378875198%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:205010466233119,%22page_id%22:205010466233119,%22post_id%22:3178589378875198,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.playstation.com/pl-pl/games/the-last-of-us-part-ii-ps4/?emcid=or-st-245385&utm_medium=Social&utm_campaign=_siee_organicsocial_thelastofuspartii&utm_source=&utm_term=or-st-245385&utm_content=The_Last_of_Us_Part_II   https://www.facebook.com/PlayStationPolska/?_sref_=3178549582212511&refid=28&_ft_=adid.6203343714131:qid.6839842537061268260:mf_story_key.-8967624075450281019:is_sponsored.1:ei.AI@AQLo3AhmvoXmqpqVOM5Uj1r8t_NwYffvYvBDtXRH2B0aTGV6lIxJhPydU_llPs6cUSQD12Go-Iu2_7IGREdmpy9J:top_level_post_id.3178549588879177:content_owner_id_new.205010466233119:call_to_action_type.LEARN_MORE:page_id.205010466233119:src.22:story_location.5:story_attachment_style.rich_media:view_time.1592524557:filter.h_nor:tds_flgs.3:actrs.205010466233119:page_insights.%7B%22205010466233119%22:%7B%22page_id%22:205010466233119,%22page_id_type%22:%22page%22,%22actor_id%22:205010466233119,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592397623,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3178549588879177%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:205010466233119,%22page_id%22:205010466233119,%22post_id%22:3178549588879177,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayStation Polska are successful.

PlayStation Polska Creative Analysis: 

PlayStation Polska placed a Image ad in 2020-06-16-2020-06-19, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayStation Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayStation Polska has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayStation Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-15-2020-06-18  2020-06-16-2020-06-18
During  4 days  4 days 3 days 
Like  37  9  2
Share  0  2  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. PlayStation Polska ‘s Top 1 ad received 37 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayStation Polska, helping PlayStation Polska to grasp the ad data more clearly.