Top Ads on PlayStation Europe

PlayStation Europe Background Introduction:

Welcome to the official PlayStation Europe Facebook page, where you can find news on the latest games, exclusive videos and behind the scenes extras. Our content is dedicated to Europe, Africa, India, the Middle East and Oceania.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayStation Europe has been advertising and marketing on Facebook for many years. And PlayStation Europe has placed 1263 of ads on the Facebook platform in the last month. In the past few years,PlayStation Europe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayStation Europe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayStation Europe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayStation Europe.

BigSpy

1.PlayStation Europe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayStation Europe  PlayStation Europe  PlayStation Europe
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayStation Europe Marketing Objectives Analysis: 

PlayStation Europe has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayStation Europe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayStation Europe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Last of Us Part II  The Last of Us Part II %60 Tasarruf Firsati 
Ad Copy Text  Αγόρασε την Digital Deluxe Έκδοση και ξεκλείδωσε επιπρόσθετο...  Buy the Digital Deluxe Edition and unlock additional content.  Days of Play, PlayStation Store'a geri geldi; oyunlarda ve daha fazlasında müthiş indirimlerle ku...
Link Description  Pre-order on PlayStation Store  Pre-order on PlayStation Store  N/A
Website Link  bs.serving-sys.com  bs.serving-sys.com  bs.serving-sys.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 124  61  115
Like 935  769  96

PlayStation Europe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayStation Europe Top 1 ads got 935 likes. PlayStation Europe uses a sentence with the finishing touch title: “The Last of Us Part II”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayStation Europe shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayStation Europe should continue to optimize the ad content.

3.PlayStation Europe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-02-2020-06-18  2020-06-02-2020-06-17  2020-06-04-2020-06-17
Landing Page Link  https://store.playstation.com/en-us/product/UP9000-CUSA07820_00-THELASTOFUS2STND?emcid=so-st-245877  https://store.playstation.com/en-us/product/UP9000-CUSA07820_00-THELASTOFUS2STND?emcid=so-st-245877   https://store.playstation.com/en-us/resolve/STORE-MSF75508-DAYSOFPLAY20%3Femcid=so-st-243824

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayStation Europe are successful.

PlayStation Europe Creative Analysis: 

PlayStation Europe placed a Image ad in 2020-06-02-2020-06-18, and got 935 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayStation Europe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece,United Kingdom,Romania...  United Kingdom  Turkey
Language  English  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayStation Europe has the best conversion in Greece,United Kingdom,Romania..., and can advertise more in Greece,United Kingdom,Romania... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayStation Europe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-06-02-2020-06-17  2020-06-04-2020-06-17
During  17 days  16 days 14 days 
Like  935  769  96
Share  42  37  2
Comment  237  107  2

Advertising effectiveness is a direct manifestation of advertising. PlayStation Europe ‘s Top 1 ad received 935 likes, 42 shares, 237 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayStation Europe, helping PlayStation Europe to grasp the ad data more clearly.