Top Ads on PlayStation CZ

PlayStation CZ Background Introduction:

Stránka pro všechny lidi, které spojuje jedno – PlayStation! #4THEPLAYERS

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PlayStation CZ has been advertising and marketing on Facebook for many years. And PlayStation CZ has placed 170 of ads on the Facebook platform in the last month. In the past few years,PlayStation CZ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PlayStation CZ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PlayStation CZ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PlayStation CZ.

BigSpy

1.PlayStation CZ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PlayStation CZ  PlayStation CZ  PlayStation CZ
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PlayStation CZ Marketing Objectives Analysis: 

PlayStation CZ has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PlayStation CZ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PlayStation CZ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ghost of Tsushima  PlayStation CZ Ghost of Tsushima 
Ad Copy Text  Nejtěžší rozhodnutí pro Samuraje je vzdát se svých tradic. Duch povstane. Řekněte všem, ž...  Příběh nezastavitelné Ellie pomalu klepe na dveře. Objev, na co vÅ¡echno se můÅ...  Tsushima čelí vpádům schopného protivníka. Překroč hranice nemožného, vzdej se přesvědč...
Link Description  Pre-Order.  N/A  Pre-Order.
Website Link  store.playstation.com  www.facebook.com  store.playstation.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 131  281  141
Like 14  15  1

PlayStation CZ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PlayStation CZ Top 1 ads got 14 likes. PlayStation CZ uses a sentence with the finishing touch title: “Ghost of Tsushima”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PlayStation CZ shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PlayStation CZ should continue to optimize the ad content.

3.PlayStation CZ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-08-2020-06-19  2020-05-27-2020-06-18  2020-06-08-2020-06-17
Landing Page Link  https://store.playstation.com/en-cz/product/EP9000-CUSA13323_00-GHOSTSPSNPREORDR?emcid=pa-st-239964&emcid=so-st-240578&utm_medium=Social&utm_campaign=20200414_siee_socialpaid_ghostoftsushima&utm_source=&utm_term=so-st-240578&utm_content=Ghost_of_Tsushima  https://www.facebook.com/PlayStationCZ/?_vref_=1122590451444623&refid=28&_ft_=adid.23844722625290582:qid.6835678291332967870:mf_story_key.-729890404099140239:is_sponsored.1:ei.AI@AQJ1dDIFIt_DJ60dzGiPVkwNsCr2RBC-Qo1s9x3-EBwckdMcQjkmB_4yvJFdSbGQqVyd1tKyK-1A1MX4MRC2mNik:top_level_post_id.1566488496859216:content_owner_id_new.277786172396128:call_to_action_type.LEARN_MORE:page_id.277786172396128:src.22:photo_id.1122590451444623:story_location.5:story_attachment_style.rich_media:view_time.1591554999:filter.h_nor:tds_flgs.3:actrs.277786172396128:page_insights.%7B%22277786172396128%22:%7B%22page_id%22:277786172396128,%22page_id_type%22:%22page%22,%22actor_id%22:277786172396128,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590665010,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1566488496859216%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:277786172396128,%22page_id%22:277786172396128,%22post_id%22:1566488496859216,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://store.playstation.com/en-cz/product/EP9000-CUSA13323_00-GHOSTSPSNPREORDR?emcid=pa-st-239964&emcid=so-st-240578&utm_medium=Social&utm_campaign=20200414_siee_socialpaid_ghostoftsushima&utm_source=&utm_term=so-st-240578&utm_content=Ghost_of_Tsushima

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PlayStation CZ are successful.

PlayStation CZ Creative Analysis: 

PlayStation CZ placed a Video ad in 2020-06-08-2020-06-19, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PlayStation CZ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Czech  Czech  Czech
Language  German  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PlayStation CZ has the best conversion in Czech, and can advertise more in Czech in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PlayStation CZ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-19  2020-05-27-2020-06-18  2020-06-08-2020-06-17
During  12 days  23 days 10 days 
Like  14  15  1
Share  0  7  0
Comment  0  9  0

Advertising effectiveness is a direct manifestation of advertising. PlayStation CZ ‘s Top 1 ad received 14 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PlayStation CZ, helping PlayStation CZ to grasp the ad data more clearly.