Top Ads on Planned Parenthood of Southern New England

Planned Parenthood of Southern New England Background Introduction:

PPSNE provides a wide range of reproductive and sexual health care services. Together, its 18 health centers serve more than 70,000 patients each year.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Planned Parenthood of Southern New England has been advertising and marketing on Facebook for many years. And Planned Parenthood of Southern New England has placed 54 of ads on the Facebook platform in the last month. In the past few years,Planned Parenthood of Southern New England has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Planned Parenthood of Southern New England on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Planned Parenthood of Southern New England. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Planned Parenthood of Southern New England.

BigSpy

1.Planned Parenthood of Southern New England Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Planned Parenthood of Southern New England  Planned Parenthood of Southern New England  Planned Parenthood of Southern New England
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Planned Parenthood of Southern New England Marketing Objectives Analysis: 

Planned Parenthood of Southern New England has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Planned Parenthood of Southern New England best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Planned Parenthood of Southern New England Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Legislation: Allowing Medicaid to cover doula services will improve outcomes for pregnant women and reduce costs – Uprise RI  Speak Up, Speak Out: Women share their abortion experiences N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  The legislation is particularly important for women of color, who are three to four times more likely to die for pregnancy-related reasons than white women. ...  Women from Rhode Island and across the Atlantic gathered at the First Unitarian Church of Providence on Sunday afternoon to share powerful, personal stories about why they support the Reproductive …  N/A
Website Link  upriseri.com  upriseri.com  jobs.lever.co
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Planned Parenthood of Southern New England Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Planned Parenthood of Southern New England Top 1 ads got 0 likes. Planned Parenthood of Southern New England uses a sentence with the finishing touch title: “Legislation: Allowing Medicaid to cover doula services will improve outcomes for pregnant women and reduce costs – Uprise RI”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Planned Parenthood of Southern New England shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Planned Parenthood of Southern New England should continue to optimize the ad content.

3.Planned Parenthood of Southern New England Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-26-2020-06-19  2018-10-24-2020-06-19  2019-01-16-2020-06-19
Landing Page Link  https://upriseri.com/2019-03-15-doulas/  https://upriseri.com/news/health-care/reproductive-rights/2018-10-21-speak-up/   https://jobs.lever.co/ppsne/5ab2f7c6-d9d7-4aef-95d9-11f5b2575a98

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Planned Parenthood of Southern New England are successful.

Planned Parenthood of Southern New England Creative Analysis: 

Planned Parenthood of Southern New England placed a Image ad in 2019-03-26-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Planned Parenthood of Southern New England Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Planned Parenthood of Southern New England has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Planned Parenthood of Southern New England Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-26-2020-06-19  2018-10-24-2020-06-19  2019-01-16-2020-06-19
During  452 days  605 days 521 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Planned Parenthood of Southern New England ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 452 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Planned Parenthood of Southern New England, helping Planned Parenthood of Southern New England to grasp the ad data more clearly.