Top Ads on Planet Fitness
Planet Fitness Background Introduction:
We're Planet Fitness - The Judgement Free Zone®.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Planet Fitness has been advertising and marketing on Facebook for many years. And Planet Fitness has placed 559 of ads on the Facebook platform in the last month. In the past few years,Planet Fitness has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Planet Fitness on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Planet Fitness. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Planet Fitness.
1.Planet Fitness Top 3 Ads Basic Understanding
|Name||Planet Fitness||Planet Fitness||Planet Fitness|
|Page Categories||Health & Wellness Website||Health & Wellness Website||Health & Wellness Website|
Planet Fitness Marketing Objectives Analysis:
Planet Fitness has been operating in Health & Wellness Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Planet Fitness best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Planet Fitness Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Jared found a program that worked for him||Her daughter Inspired her!||When you need inspiration, remember his story.|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||N/A||We believe in you!||We believe in you!|
|Text Word Count||0||0||0|
Planet Fitness Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Planet Fitness Top 1 ads got 0 likes. Planet Fitness uses a sentence with the finishing touch title: “Jared found a program that worked for him”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Planet Fitness shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Planet Fitness should continue to optimize the ad content.
3.Planet Fitness Top 3 Ads Creative Selection
|Landing Page Link||https://ddpyoga.com/blogs/success-stories/jareds-300lbs-journey/||https://ddpyoga.com/blogs/success-stories/narin-flanders||https://ddpyoga.com/blogs/success-stories/51634885-his-story-has-inspired-tens-of-millions|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Planet Fitness are successful.
Planet Fitness Creative Analysis:
Planet Fitness placed a Video ad in 2018-09-26-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Planet Fitness Top 3 Ads Audience Analysis:
|Country||Ireland,Germany,United States...||Ireland,Germany,United States...||United States,Australia,Ireland...|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Planet Fitness has the best conversion in Ireland,Germany,United States..., and can advertise more in Ireland,Germany,United States... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Planet Fitness Top 3 Ads Performance Display
|During||633 days||362 days||355 days|
Advertising effectiveness is a direct manifestation of advertising. Planet Fitness ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 633 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Planet Fitness, helping Planet Fitness to grasp the ad data more clearly.