Top Ads on Planet Fitness and More

Planet Fitness and More Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Planet Fitness and More has been advertising and marketing on Facebook for many years. And Planet Fitness and More has placed 71 of ads on the Facebook platform in the last month. In the past few years,Planet Fitness and More has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Planet Fitness and More on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Planet Fitness and More. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Planet Fitness and More.

BigSpy

1.Planet Fitness and More Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Planet Fitness and More  Planet Fitness and More  Planet Fitness and More
Page Categories  Gym/Physical Fitness Center  Gym/Physical Fitness Center  Gym/Physical Fitness Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Planet Fitness and More Marketing Objectives Analysis: 

Planet Fitness and More has been operating in Gym/Physical Fitness Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Planet Fitness and More best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Planet Fitness and More Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ➡️ Ισχύει έως 9/3  ➡️ Ισχύει έως 9/3 ➡️ Ισχύει έως 28/2 
Ad Copy Text  -  -  -
Link Description  Πρόλαβέ το!  Πρόλαβέ το!  Πρόλαβέ το!
Website Link  planetfitness.gr  planetfitness.gr  planetfitness.gr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 592  592  389
Like 49  10  10

Planet Fitness and More Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Planet Fitness and More Top 1 ads got 49 likes. Planet Fitness and More uses a sentence with the finishing touch title: “➡️ Ισχύει έως 9/3”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Planet Fitness and More shared 592 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Planet Fitness and More should continue to optimize the ad content.

3.Planet Fitness and More Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-09-2020-03-09  2020-03-08-2020-03-09  2020-02-24-2020-02-28
Landing Page Link  https://planetfitness.gr/womens-day/?utm_source=facebook.com&utm_medium=FacebookAds&utm_campaign=Set-The-Goals-Feb-20-Clickable-Facebook-FoF-Open&fbclid=IwAR01xLDtRLq06Q2P_AUS22Hktuul_vLHprSSmxrTeRcOJQRxmAvnYLXxnCw  https://planetfitness.gr/womens-day/?utm_source=facebook.com&utm_medium=FacebookAds&utm_campaign=Set-The-Goals-Feb-20-Clickable-Facebook-FoF-Open&fbclid=IwAR01xLDtRLq06Q2P_AUS22Hktuul_vLHprSSmxrTeRcOJQRxmAvnYLXxnCw   https://planetfitness.gr/prime-3-months/?utm_source=facebook.com&utm_medium=FacebookAds&utm_campaign=Prime-3-Months-Feb-20-Clickable-Facebook-Demographics

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Planet Fitness and More are successful.

Planet Fitness and More Creative Analysis: 

Planet Fitness and More placed a Image ad in 2020-03-09-2020-03-09, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Planet Fitness and More Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Planet Fitness and More has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Planet Fitness and More Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-09-2020-03-09  2020-03-08-2020-03-09  2020-02-24-2020-02-28
During  1 days  2 days 5 days 
Like  49  10  10
Share  3  0  0
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. Planet Fitness and More ‘s Top 1 ad received 49 likes, 3 shares, 1 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Planet Fitness and More, helping Planet Fitness and More to grasp the ad data more clearly.