Top Ads on Plan International Canada

Plan International Canada Background Introduction:

Plan International Canada is a member of a global organization dedicated to advancing children’s rights and equality for girls.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Plan International Canada has been advertising and marketing on Facebook for many years. And Plan International Canada has placed 58 of ads on the Facebook platform in the last month. In the past few years,Plan International Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Plan International Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Plan International Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Plan International Canada.

BigSpy

1.Plan International Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Plan International Canada  Plan International Canada  Plan International Canada
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Plan International Canada Marketing Objectives Analysis: 

Plan International Canada has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Plan International Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Plan International Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stronger families around the world  Plan International Canada Help change lives with Gifts of Hope 
Ad Copy Text  Change starts with you. This holiday season, you have the power to help children and families harnes...  #GiftsofHope are so much more than normal gifts. They help change people's lives. Defy Normal gift g...  With Gifts of Hope starting at $10, you can give a gift with meaning that's bound to delight someone...
Link Description  Donate today to help uplift an entire family  N/A  Receive a free, personalized greeting card!
Website Link  plancanada.ca  plangifts.com  plancanada.ca
CTA  DONATE_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 151  122  141
Like 11  196  87

Plan International Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Plan International Canada Top 1 ads got 11 likes. Plan International Canada uses a sentence with the finishing touch title: “Stronger families around the world”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Plan International Canada shared 151 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Plan International Canada should continue to optimize the ad content.

3.Plan International Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-12-12-2019-12-29  2019-11-04-2019-12-26  2019-11-08-2019-12-26
Landing Page Link  https://plancanada.ca/donate-now?utm_campaign=otg&utm_source=facebook-cpm&utm_medium=social%E2%80%8B&fbclid=IwAR2Gl6MCMYoTLuJc5pSTnDeupFIrm0dqdZdVh0uVHD3RawjuB5A1-w3wzI0  https://plancanada.ca/giftsofhope/   https://plancanada.ca/giftsofhope?utm_campaign=goh-holiday&utm_source=facebook-cpm&utm_medium=social

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Plan International Canada are successful.

Plan International Canada Creative Analysis: 

Plan International Canada placed a Image ad in 2019-12-12-2019-12-29, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Plan International Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Plan International Canada has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Plan International Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-12-2019-12-29  2019-11-04-2019-12-26  2019-11-08-2019-12-26
During  18 days  53 days 49 days 
Like  11  196  87
Share  0  51  21
Comment  0  13  9

Advertising effectiveness is a direct manifestation of advertising. Plan International Canada ‘s Top 1 ad received 11 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Plan International Canada, helping Plan International Canada to grasp the ad data more clearly.