Top Ads on Pizza Ranch

Pizza Ranch Background Introduction:

pizzaranch.com Pizza Ranch serves legendary pizza and chicken in 200+ buffet restaurants in 13 Midwestern states.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pizza Ranch has been advertising and marketing on Facebook for many years. And Pizza Ranch has placed 43 of ads on the Facebook platform in the last month. In the past few years,Pizza Ranch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pizza Ranch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pizza Ranch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pizza Ranch.

1.Pizza Ranch Top 3 Ads Basic Understanding

	top1	top2	top3
Name	Pizza Ranch	Pizza Ranch	Pizza Ranch
Page Categories	Buffet Restaurant	Pizza Place	Buffet Restaurant
Marketing Objectives	Other	Other	Other
ECommerce Softwares	N/A	N/A	N/A

Pizza Ranch Marketing Objectives Analysis:

Pizza Ranch has been operating in Buffet Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pizza Ranch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pizza Ranch Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Get Free Extra Cheese!	รูปภาพบนไทม์ไลน์	Guest Services Manager
Ad Copy Text	It’s National Dairy Month! Celebrate by adding FREE extra cheese to any large pizza when you order...	no setting	no setting
Link Description	Restrictions May Apply	RÉOUVERTURE de farm ranch pizza sfax à partir de demain ,mardi 26 Mai, service à emporter et livraison ,tout en respectant les mesures de sécurité sanitaires nécessaires pour lutter contre la propagation du COVID-19	N/A
Website Link	pizzaranchorder.com	www.facebook.com	www.facebook.com
CTA	SEE_MENU		APPLY_NOW
Text Word Count	154	0	0
Like	2	0	0

Pizza Ranch Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. Pizza Ranch Top 1 ads got 2 likes. Pizza Ranch uses a sentence with the finishing touch title: “Get Free Extra Cheese!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pizza Ranch shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pizza Ranch should continue to optimize the ad content.

3.Pizza Ranch Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Video	Image	Image
Ad Time	2020-06-01-2020-06-19	2020-06-02-2020-06-02	2020-04-27-2020-04-28
Landing Page Link	https://pizzaranchorder.com/startorder/location?utm_source=facebook&utm_medium=display&utm_campaign=cheese&utm_content=fill	https://www.facebook.com/671787799630379/photos/a.672191229590036/1875868162555664/?type=3	https://www.facebook.com/PizzaRanchVerona/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pizza Ranch are successful.

Pizza Ranch Creative Analysis:

Pizza Ranch placed a Video ad in 2020-06-01-2020-06-19, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pizza Ranch Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	United States	N/A	United States
Language	English	French	French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pizza Ranch has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pizza Ranch Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-06-01-2020-06-19	2020-06-02-2020-06-02	2020-04-27-2020-04-28
During	19 days	1 days	2 days
Like	2	0	0
Share	1	0	0
Comment	0	0	0

Advertising effectiveness is a direct manifestation of advertising. Pizza Ranch ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pizza Ranch, helping Pizza Ranch to grasp the ad data more clearly.