Top Ads on Pizza Hut

Pizza Hut Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pizza Hut has been advertising and marketing on Facebook for many years. And Pizza Hut has placed 2697 of ads on the Facebook platform in the last month. In the past few years,Pizza Hut has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pizza Hut on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pizza Hut. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pizza Hut.

BigSpy

1.Pizza Hut Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pizza Hut  Pizza Hut  Pizza Hut
Page Categories  Pizza Place  Fast Food Restaurant  Pizza Place
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pizza Hut Marketing Objectives Analysis: 

Pizza Hut has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pizza Hut best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pizza Hut Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pizza Hut Curacao  Pizza Hut Honduras Πίτσα και ταινία. 
Ad Copy Text  [DOMINO PA TATA] Na kada kompra di FL. 75 na Pizza Hut riba Dia di Tata, bo ta risibí un wega di do...  ¡Consiente a tu familia con un sabor único!Al pedir tu #WowBox por Hugo y Glovo Y llévate un Té ...  Πίτσα και ταινία. Για να μη λες ότι το βιβλίο ήταν καλύτ...
Link Description  [DOMINO PA TATA] Na kada kompra di FL. 75 na Pizza Hut riba Dia di Tata, bo ta risibí un wega di domino kompletamente grátis!!! Invitá tata ban kome su pizza preferí na Pizza Hut, òf hasi pedido online via www.pizzahut.cw òf WhatsApp +599 9 461 6161, riba su dia speshal. E lo keda super kontentu ku su wega di domino alabes komo regalo!  ¡Consiente a tu familia con un sabor único!Al pedir tu #WowBox por Hugo y Glovo Y llévate un Té Lipton 2 litros GRATIS #Juntosotravez #PizzaHut  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 348  147  107
Like 325  415  315

Pizza Hut Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pizza Hut Top 1 ads got 325 likes. Pizza Hut uses a sentence with the finishing touch title: “Pizza Hut Curacao”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pizza Hut shared 348 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pizza Hut should continue to optimize the ad content.

3.Pizza Hut Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-20  2020-06-15-2020-06-20  2020-06-06-2020-06-20
Landing Page Link  https://www.facebook.com/PizzaHutCuracao/photos/a.167370336792139/1398529023676258/?type=3  https://www.facebook.com/pizzahuthonduras/?refid=7&_ft_=adid.23844751070710575:qid.6839372809385517889:mf_story_key.4890954290938138629:is_sponsored.1:ei.AI@AQIk_qgFki7WhacRFfnZ4xnwyGNYG1ZyH1VqHhZnSRXpsVzfS8D4wWAQStQMOyTkfRwl2XTkPfxDoBZzWUi5ydJd:top_level_post_id.3129460440425436:content_owner_id_new.120998184605025:page_id.120998184605025:src.22:photo_id.3129460440425436:story_location.5:story_attachment_style.photo:view_time.1592415573:filter.h_nor:tds_flgs.3:actrs.120998184605025:page_insights.%7B%22120998184605025%22:%7B%22page_id%22:120998184605025,%22page_id_type%22:%22page%22,%22actor_id%22:120998184605025,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1592287500,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3129460440425436%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:120998184605025,%22page_id%22:120998184605025,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/PizzaHutGreece/videos/860426424477175/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pizza Hut are successful.

Pizza Hut Creative Analysis: 

Pizza Hut placed a Image ad in 2020-06-16-2020-06-20, and got 325 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pizza Hut Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Honduras  Bulgaria,Greece
Language  Italian  Spanish  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pizza Hut has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pizza Hut Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-15-2020-06-20  2020-06-06-2020-06-20
During  5 days  6 days 15 days 
Like  325  415  315
Share  32  14  5
Comment  19  108  9

Advertising effectiveness is a direct manifestation of advertising. Pizza Hut ‘s Top 1 ad received 325 likes, 32 shares, 19 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pizza Hut, helping Pizza Hut to grasp the ad data more clearly.