Top Ads on Pixonic

Pixonic Background Introduction:

This page is about the development in Pixonic and information from game development industry only. If you have a support-related question, please message wwr_support@pixonic.com For up-to-date news, check out and follow the official War Robots page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pixonic has been advertising and marketing on Facebook for many years. And Pixonic has placed 269 of ads on the Facebook platform in the last month. In the past few years,Pixonic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pixonic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pixonic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pixonic.

BigSpy

1.Pixonic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pixonic  Pixonic  Pixonic
Page Categories  Game Publisher  Game Publisher  Game Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pixonic Marketing Objectives Analysis: 

Pixonic has been operating in Game Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pixonic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pixonic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Жиза ГД - Об играх от тех, кто их делает!  Основные тенденции в левел-дизайне мультиплеерных шутеров: чему мы научились за годы разработки War Robots Жиза ГД - Об играх от тех, кто их делает! 
Ad Copy Text  Интересуешься геймдевом? Увлекаешься играми? Послушай...  Мы часто проводим опросы среди игроков, какие карты в Wa...  Подкаст Pixonic о тонкостях разработки, новостях и многом ...
Link Description  ‎Досуг · 2020  За шестилетнюю историю существования War Robots мы не раз проводили опросы среди игроков касательно наших карт. Какие нравятся, какие нет, почему? Затем анализир...  ‎Досуг · 2020
Website Link  podcasts.apple.com  habr.com  podcasts.apple.com
CTA  LISTEN_NOW    LISTEN_NOW
Text Word Count 579  786  305
Like 1  499  1

Pixonic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pixonic Top 1 ads got 1 likes. Pixonic uses a sentence with the finishing touch title: “Жиза ГД - Об играх от тех, кто их делает!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pixonic shared 579 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pixonic should continue to optimize the ad content.

3.Pixonic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-14-2020-06-19  2020-06-15-2020-06-18  2020-05-03-2020-06-17
Landing Page Link  https://podcasts.apple.com/ru/podcast/%D0%B6%D0%B8%D0%B7%D0%B0-%D0%B3%D0%B4/id1413689117  https://habr.com/ru/company/pixonic/blog/506768/   https://podcasts.apple.com/ru/podcast/%D0%B6%D0%B8%D0%B7%D0%B0-%D0%B3%D0%B4/id1413689117

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pixonic are successful.

Pixonic Creative Analysis: 

Pixonic placed a Image ad in 2020-05-14-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pixonic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  N/A  Ukraine
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pixonic has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pixonic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-19  2020-06-15-2020-06-18  2020-05-03-2020-06-17
During  37 days  4 days 46 days 
Like  1  499  1
Share  1  11  0
Comment  0  7  0

Advertising effectiveness is a direct manifestation of advertising. Pixonic ‘s Top 1 ad received 1 likes, 1 shares, 0 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pixonic, helping Pixonic to grasp the ad data more clearly.