Top Ads on Pixonic
Pixonic Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Pixonic has been advertising and marketing on Facebook for many years. And Pixonic has placed 269 of ads on the Facebook platform in the last month. In the past few years,Pixonic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Pixonic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pixonic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pixonic.
1.Pixonic Top 3 Ads Basic Understanding
|Page Categories||Game Publisher||Game Publisher||Game Publisher|
Pixonic Marketing Objectives Analysis:
Pixonic has been operating in Game Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pixonic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Pixonic Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Жиза ГД - Об играх от тех, кто их делает!||Основные тенденции в левел-дизайне мультиплеерных шутеров: чему мы научились за годы разработки War Robots||Жиза ГД - Об играх от тех, кто их делает!|
|Ad Copy Text||Интересуешься геймдевом? Увлекаешься играми? Послушай...||Мы часто проводим опросы среди игроков, какие карты в Wa...||Подкаст Pixonic о тонкостях разработки, новостях и многом ...|
|Link Description||Досуг · 2020||За шестилетнюю историю существования War Robots мы не раз проводили опросы среди игроков касательно наших карт. Какие нравятся, какие нет, почему? Затем анализир...||Досуг · 2020|
|Text Word Count||579||786||305|
Pixonic Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Pixonic Top 1 ads got 1 likes. Pixonic uses a sentence with the finishing touch title: “Жиза ГД - Об играх от тех, кто их делает!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Pixonic shared 579 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pixonic should continue to optimize the ad content.
3.Pixonic Top 3 Ads Creative Selection
|Landing Page Link||https://podcasts.apple.com/ru/podcast/%D0%B6%D0%B8%D0%B7%D0%B0-%D0%B3%D0%B4/id1413689117||https://habr.com/ru/company/pixonic/blog/506768/||https://podcasts.apple.com/ru/podcast/%D0%B6%D0%B8%D0%B7%D0%B0-%D0%B3%D0%B4/id1413689117|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pixonic are successful.
Pixonic Creative Analysis:
Pixonic placed a Image ad in 2020-05-14-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Pixonic Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Pixonic has the best conversion in Ukraine, and can advertise more in Ukraine in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Pixonic Top 3 Ads Performance Display
|During||37 days||4 days||46 days|
Advertising effectiveness is a direct manifestation of advertising. Pixonic ‘s Top 1 ad received 1 likes, 1 shares, 0 comments in just 37 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pixonic, helping Pixonic to grasp the ad data more clearly.