Top Ads on PixWords Scenes

PixWords Scenes Background Introduction:

PixWords® Scenes is a new amazing game from the PixWords® family. Find all words from a crossword in a picture/scene. You can choose your native language or any foreign one to enrich your vocabulary by playing the game.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PixWords Scenes has been advertising and marketing on Facebook for many years. And PixWords Scenes has placed 30 of ads on the Facebook platform in the last month. In the past few years,PixWords Scenes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PixWords Scenes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PixWords Scenes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PixWords Scenes.

BigSpy

1.PixWords Scenes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PixWords Scenes  PixWords Scenes  PixWords Scenes
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PixWords Scenes Marketing Objectives Analysis: 

PixWords Scenes has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PixWords Scenes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PixWords Scenes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Play in your language ⭐⭐⭐⭐⭐  Votre cerveau tient-il le rythme? Play in your language ⭐⭐⭐⭐⭐  
Ad Copy Text  TOP Overall in more than 15 countries Find all words from a crossword in a picture/scene. ???? ...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  itunes.apple.com
CTA  PLAY_GAME  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 106  0  0
Like 2  0  0

PixWords Scenes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PixWords Scenes Top 1 ads got 2 likes. PixWords Scenes uses a sentence with the finishing touch title: “Play in your language ⭐⭐⭐⭐⭐ ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PixWords Scenes shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PixWords Scenes should continue to optimize the ad content.

3.PixWords Scenes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-09-2020-06-10  2020-03-25-2020-04-28  2020-03-14-2020-04-28
Landing Page Link  https://itunes.apple.com/app/id1219658732  http://play.google.com/store/apps/details?id=com.Dekovir.PixWordsScenes   https://itunes.apple.com/app/id1219658732

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PixWords Scenes are successful.

PixWords Scenes Creative Analysis: 

PixWords Scenes placed a Video ad in 2020-05-09-2020-06-10, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PixWords Scenes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  France,Canada,Italy...  Spain,United States,France...
Language  Filipino  French  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PixWords Scenes has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PixWords Scenes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-09-2020-06-10  2020-03-25-2020-04-28  2020-03-14-2020-04-28
During  33 days  35 days 46 days 
Like  2  0  0
Share  4  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. PixWords Scenes ‘s Top 1 ad received 2 likes, 4 shares, 0 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PixWords Scenes, helping PixWords Scenes to grasp the ad data more clearly.