Top Ads on Pivo

Pivo Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pivo has been advertising and marketing on Facebook for many years. And Pivo has placed 659 of ads on the Facebook platform in the last month. In the past few years,Pivo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pivo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pivo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pivo.

BigSpy

1.Pivo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pivo  Pivo  Pivo
Page Categories  Food & Beverage Company  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Pivo Marketing Objectives Analysis: 

Pivo has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pivo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pivo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pan Pivo  WE! LOVE! IT! WE! LOVE! IT!  
Ad Copy Text  Upoznaj novi Pan Pilsner!  no setting  no setting
Link Description  N/A  N/A  Awesome turning awesomeness!
Website Link  bit.ly  getpivo.com  getpivo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 25  0  0
Like 122  0  0

Pivo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pivo Top 1 ads got 122 likes. Pivo uses a sentence with the finishing touch title: “Pan Pivo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pivo shared 25 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pivo should continue to optimize the ad content.

3.Pivo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-11-2020-06-20  2020-01-28-2020-06-20  2020-03-20-2020-06-20
Landing Page Link  https://www.panpivo.hr/pan-pilsner/  https://getpivo.com/?utm_source=Facebook&utm_medium=%7B%7Bcampaign.name%7D%7D&utm_campaign=%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D   https://getpivo.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pivo are successful.

Pivo Creative Analysis: 

Pivo placed a Carousel ad in 2020-06-11-2020-06-20, and got 122 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pivo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Croatia  United States,Sweden  United States
Language  Filipino  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pivo has the best conversion in Croatia, and can advertise more in Croatia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pivo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-01-28-2020-06-20  2020-03-20-2020-06-20
During  10 days  145 days 93 days 
Like  122  0  0
Share  2  0  0
Comment  12  0  0

Advertising effectiveness is a direct manifestation of advertising. Pivo ‘s Top 1 ad received 122 likes, 2 shares, 12 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pivo, helping Pivo to grasp the ad data more clearly.