Top Ads on Piquadro

Piquadro Background Introduction:

Italian brand of tech design accessories for business travelers

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Piquadro has been advertising and marketing on Facebook for many years. And Piquadro has placed 94 of ads on the Facebook platform in the last month. In the past few years,Piquadro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Piquadro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Piquadro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Piquadro.

BigSpy

1.Piquadro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Piquadro  Piquadro  Piquadro
Page Categories  Storage Facility  Storage Facility  Accessories
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Piquadro Marketing Objectives Analysis: 

Piquadro has been operating in Storage Facility for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Piquadro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Piquadro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Piquadro | -50% OFF  Piquadro | AC Milan Limited Edition Piquadro | Nueva colección 
Ad Copy Text  With a 50% discount there are no more excuses. Sales available on www.piquadro.com  A limited edition collection nicknamed, the Red Spirit Inside. The story behind the name is based on...  Descubre la nueva colección en piquadro.com
Link Description  Zainetto porta computer con patta  120 anni di passione  Mochila fast-check grande porta ordenador con protección anti RFID
Website Link  www.piquadro.com  www.piquadro.com  www.piquadro.com
CTA  SHOP_NOW  SIGN_UP  SHOP_NOW
Text Word Count 82  363  44
Like 2  2  0

Piquadro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Piquadro Top 1 ads got 2 likes. Piquadro uses a sentence with the finishing touch title: “Piquadro | -50% OFF”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Piquadro shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Piquadro should continue to optimize the ad content.

3.Piquadro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-08-17-2019-12-15  2019-12-10-2019-12-13  2019-04-02-2019-05-09
Landing Page Link  https://www.piquadro.com/us/catalog/product/view/id/35348  https://www.piquadro.com/_/piquadro-per-120-anniversario-milan?&utm_source=facebook&utm_medium=socialads&utm_content=FB&utm_campaign=FB_120milan&fbclid=IwAR1mO1kjy3O9Sh_zm0GyUDLrLBnGpgHmIRM9dVn7qbuO7ZaINiqHG3t-4uc   https://www.piquadro.com/es/big-size-fast-check-computer-backpack.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Piquadro are successful.

Piquadro Creative Analysis: 

Piquadro placed a Image ad in 2019-08-17-2019-12-15, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Piquadro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Spain
Language  Italian  Italian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Piquadro has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Piquadro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-17-2019-12-15  2019-12-10-2019-12-13  2019-04-02-2019-05-09
During  121 days  4 days 38 days 
Like  2  2  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Piquadro ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 121 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Piquadro, helping Piquadro to grasp the ad data more clearly.