Top Ads on Pipefy
Pipefy Background Introduction:
The Pipefy platform enables managers to create and execute any type of workflow through a Kanban-style user experience and without the need of IT, technical skills or professional services.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Pipefy has been advertising and marketing on Facebook for many years. And Pipefy has placed 61 of ads on the Facebook platform in the last month. In the past few years,Pipefy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Pipefy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pipefy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pipefy.
1.Pipefy Top 3 Ads Basic Understanding
Pipefy Marketing Objectives Analysis:
Pipefy has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pipefy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Pipefy Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Gerencie suas atividades||Organize solicitações||Organize solicitações|
|Ad Copy Text||Do RH ao Financeiro, de Marketing a Vendas: fluxos de trabalho à prova de erros e que realmente fun...||Gerencie demandas de clientes internos e externos de forma rápida e eficiente||Gerencie demandas de clientes internos e externos de forma rápida e eficiente|
|Text Word Count||106||78||78|
Pipefy Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Pipefy Top 1 ads got 120 likes. Pipefy uses a sentence with the finishing touch title: “Gerencie suas atividades”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Pipefy shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pipefy should continue to optimize the ad content.
3.Pipefy Top 3 Ads Creative Selection
|Landing Page Link||https://www.pipefy.com/pt-br/gerenciamento-fluxo-trabalho/?fbclid=IwAR0aN3vdJEuowymigIJ-v5eutq4N04lqVF4Zp9oR44pwF2aN3jkOZLrHapE&utm_source=facebook&utm_medium=linkad&utm_campaign=JS_BR_Facebook_Social_Institutional_LinkAds&utm_content=LAL_Geral_Br&utm_term=JS_BR_Institucional_WorkflowManagement_Video||https://www.pipefy.com/pt-br/?utm_source=facebook&utm_medium=linkad&utm_campaign=23844280716860724_UNPC01n001-ot-social-js_br_facebook_social__institutional_interests_requestmanagement_imagema_linkads_2020_1q-pt&utm_content=23844280797000724_linkad&fbclid=IwAR1IYR4AXtLtYxhsWaRYaY_595otc4Sfub4tuo2hvCLc-Arns3JM7csE9pA||https://www.pipefy.com/pt-br|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pipefy are successful.
Pipefy Creative Analysis:
Pipefy placed a Video ad in 2020-03-31-2020-06-20, and got 120 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Pipefy Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Pipefy has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Pipefy Top 3 Ads Performance Display
|During||82 days||88 days||80 days|
Advertising effectiveness is a direct manifestation of advertising. Pipefy ‘s Top 1 ad received 120 likes, 11 shares, 5 comments in just 82 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pipefy, helping Pipefy to grasp the ad data more clearly.