Top Ads on Pinterest

Pinterest Background Introduction:

Pinterest ist deine App voller Ideen zum Entdecken, Selbermachen, Ausprobieren. Hilfe benötigt? help.pinterest.com/de

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pinterest has been advertising and marketing on Facebook for many years. And Pinterest has placed 1002 of ads on the Facebook platform in the last month. In the past few years,Pinterest has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pinterest on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pinterest. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pinterest.

BigSpy

1.Pinterest Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pinterest  Pinterest  Pinterest
Page Categories  Software Company  Software Company  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pinterest Marketing Objectives Analysis: 

Pinterest has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pinterest best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pinterest Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Getting Started as a Pinterest VA  The Pinterest Perfect Pins Toolkit 2.0 Tipps, Tricks und Trends 
Ad Copy Text  https://blog.tailwindapp.com/how-to-become-a-pinterest-va/?utm_source=facebook&utm_medium=guest-post...  no setting  Starte jetzt durch
Link Description  Turn your passion for Pinterest into a paid job as a Pinterest VA. Getting started as a Pinterest marketer is easy when you follow these steps. #PinterestVA #PinterestMarketing  Looking for an easy way to increase your website traffic from Pinterest? You could work on your blog full time and upload new products day after day - OR you could spend 30 minutes a week making new images for existing content with templates that are optimized for success!  N/A
Website Link  blog.tailwindapp.com  learn.tailwindapp.com  business.pinterest.com
CTA    LEARN_MORE  DOWNLOAD
Text Word Count 294  0  20
Like 4  1  1

Pinterest Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pinterest Top 1 ads got 4 likes. Pinterest uses a sentence with the finishing touch title: “Getting Started as a Pinterest VA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pinterest shared 294 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pinterest should continue to optimize the ad content.

3.Pinterest Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-20  2020-05-12-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://blog.tailwindapp.com/how-to-become-a-pinterest-va/?utm_source=facebook&utm_medium=ad&utm_campaign=strangers&fbclid=IwAR2Fq2W2vDhpHg56tGwi7LfIT4MaK0b0bQadOfkNPIPlYNEHEtCgViUJp80  https://learn.tailwindapp.com/pinterest-toolkit-v2/   https://business.pinterest.com/sub/business/guides/Pinterest_creators_digital_DE.pdf?utm_source=fbig&utm_medium=cpc&utm_campaign=creator-moment&utm_term=static-c&fbclid=IwAR3C7cp5KkTgBd9P4A39ob4khMpeYMQVWuknhK-Ny5eTDWA45HPgXBKyA9M

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pinterest are successful.

Pinterest Creative Analysis: 

Pinterest placed a Image ad in 2020-06-09-2020-06-20, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pinterest Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pinterest has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pinterest Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-05-12-2020-06-20  2020-06-15-2020-06-20
During  12 days  40 days 6 days 
Like  4  1  1
Share  5  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Pinterest ‘s Top 1 ad received 4 likes, 5 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pinterest, helping Pinterest to grasp the ad data more clearly.