Top Ads on Pinnacle Sports

Pinnacle Sports Background Introduction:

Climbing equipment, courses and outdoor adventures.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pinnacle Sports has been advertising and marketing on Facebook for many years. And Pinnacle Sports has placed 5 of ads on the Facebook platform in the last month. In the past few years,Pinnacle Sports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pinnacle Sports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pinnacle Sports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pinnacle Sports.

BigSpy

1.Pinnacle Sports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pinnacle Sports  Pinnacle Sports  Pinnacle Sports
Page Categories  Medical & Health  Rock Climbing Spot  Rock Climbing Spot
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pinnacle Sports Marketing Objectives Analysis: 

Pinnacle Sports has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pinnacle Sports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pinnacle Sports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pinnacle Spine & Sports  Kids Climbing Program Adults Rock Climbing Course 
Ad Copy Text  Chiro | Physio | Massage | Pilates | Yoga Don't just get out of pain, #FindYourPinnacle  Our popular Kids Club is starting up again on the 27th of April and there are still a few spots left...  Places available now! Hone your climbing technique in this 4-week program featuring six sessions of ...
Link Description  N/A  Pinnacle Sports provides exciting adventure courses for people of all ages. If you have always wanted to find new activities for your kids, then this course may be for you! Rock climbing and abseiling in Brisbane is so easy when you have Kangaroo Point Cliffs right in the heart of the city. Pinnacle...  A perfect introduction to rock climbing for adults, learn to climb outdoors and improve your technique. You also learn how to belay, tie into your harness and abseil. All the techie stuff is done by our qualified guides - you just get to have fun! DESCRIPTION 2015 Course 1: Tues Feb 10 Kangaroo Poin...
Website Link  yourpinnacle.com.au  www.pinnaclesports.com.au  www.pinnaclesports.com.au
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 87  310  457
Like 36  1  19

Pinnacle Sports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pinnacle Sports Top 1 ads got 36 likes. Pinnacle Sports uses a sentence with the finishing touch title: “Pinnacle Spine & Sports”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pinnacle Sports shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pinnacle Sports should continue to optimize the ad content.

3.Pinnacle Sports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-01-30-2019-05-08  2019-04-23-2019-04-25  2019-04-02-2019-04-17
Landing Page Link  https://yourpinnacle.com.au/  https://www.pinnaclesports.com.au/pages/kids-climbing-program   https://www.pinnaclesports.com.au/pages/adults-rock-climbing-course

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pinnacle Sports are successful.

Pinnacle Sports Creative Analysis: 

Pinnacle Sports placed a Video ad in 2019-01-30-2019-05-08, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pinnacle Sports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pinnacle Sports has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pinnacle Sports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-01-30-2019-05-08  2019-04-23-2019-04-25  2019-04-02-2019-04-17
During  99 days  3 days 16 days 
Like  36  1  19
Share  4  0  0
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Pinnacle Sports ‘s Top 1 ad received 36 likes, 4 shares, 0 comments in just 99 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pinnacle Sports, helping Pinnacle Sports to grasp the ad data more clearly.