Top Ads on Piedmont International University

Piedmont International University Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Piedmont International University has been advertising and marketing on Facebook for many years. And Piedmont International University has placed 35 of ads on the Facebook platform in the last month. In the past few years,Piedmont International University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Piedmont International University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Piedmont International University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Piedmont International University.

BigSpy

1.Piedmont International University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Piedmont International University  Piedmont International University  Piedmont International University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Piedmont International University Marketing Objectives Analysis: 

Piedmont International University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Piedmont International University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Piedmont International University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Be a Disruptive Innovator, not a number in some boring college.  Be a Disruptive Innovator, not a number in some boring college. Piedmont International University 
Ad Copy Text  PIU provides you with the flexibility and choice of residential or online studying for 2020-2021. ...  PIU provides you with the flexibility and choice of studying residentially or online for Fall 2020. ...  Get an American Public Health Degree at an Extremely Low Price. With international scholarship oppo...
Link Description  N/A  N/A  N/A
Website Link  business.piedmontu.edu  business.piedmontu.edu  sas.piedmontu.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 190  191  171
Like 39  35  246

Piedmont International University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Piedmont International University Top 1 ads got 39 likes. Piedmont International University uses a sentence with the finishing touch title: “Be a Disruptive Innovator, not a number in some boring college.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Piedmont International University shared 190 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Piedmont International University should continue to optimize the ad content.

3.Piedmont International University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-01-2020-06-20  2020-05-28-2020-06-17  2020-06-09-2020-06-16
Landing Page Link  https://business.piedmontu.edu/program/bachelor-science/information-systems?utm_source=facebook&utm_medium=cpc&utm_campaign=out_state&utm_term=bs_information_systems&utm_content=residential&fbclid=IwAR3oX9_XlnVK0q_0v6zyTU2lPrqaQ7iSnorfbWLAaUPU-3SuT5FN8nhyhGA  https://business.piedmontu.edu/program/bachelor-arts/business-administration?utm_source=facebook&utm_medium=cpc&utm_campaign=bba&utm_term=disruptive_out_state&utm_content=student_focused   https://sas.piedmontu.edu/program/master-science/public-health?utm_source=facebook&utm_medium=cpc&utm_campaign=ms_public_health&utm_term=africa&utm_content=flexible&fbclid=IwAR0h9KFAjqaryD6P41RdXEHwj4_nvLY8CLiYXBMKVLcN3afSOMzb5n1UjsU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Piedmont International University are successful.

Piedmont International University Creative Analysis: 

Piedmont International University placed a Carousel ad in 2020-06-01-2020-06-20, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Piedmont International University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Puerto Rico,United States  Slovenia,Indonesia,Chile...  Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Piedmont International University has the best conversion in Puerto Rico,United States, and can advertise more in Puerto Rico,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Piedmont International University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-05-28-2020-06-17  2020-06-09-2020-06-16
During  20 days  21 days 8 days 
Like  39  35  246
Share  1  1  4
Comment  0  0  12

Advertising effectiveness is a direct manifestation of advertising. Piedmont International University ‘s Top 1 ad received 39 likes, 1 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Piedmont International University, helping Piedmont International University to grasp the ad data more clearly.