Top Ads on PictureThis
PictureThis Background Introduction:
Instantly and automatically identify plants, flowers, and trees by sending a picture to messenger.
PictureThis has been advertising and marketing on Facebook for many years. And PictureThis has placed 399 of ads on the Facebook platform in the last month. In the past few years,PictureThis has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for PictureThis on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PictureThis. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PictureThis.
1.PictureThis Top 3 Ads Basic Understanding
PictureThis Marketing Objectives Analysis:
PictureThis has been operating in Patio/Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PictureThis best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.PictureThis Top 3 Ads Content Display
|Ad Headline||PictureThis - Plant Identifier||PictureThis - Plant Identifier||PictureThis - Plant Identifier|
|Ad Copy Text||Can identify 10,000+ plant and flower species with an accuracy of 98%. Teach you how to grow them. I...||How to identify weeds in your garden, just take a photo of the plant, PictureThis use artificial int...||Instantly identify 10,000+ plant species, include flower, tree, leaf, weed and more. Includes rare p...|
|Link Description||Instantly identify plants. Accurate, fast and content rich! In addition to description and plant care tips, enjoy beautiful plant pictures around the world. PicturesThis helps more than 30,000,000 users identify, learn, and enjoy all kinds of plants: flowers, trees, succulents, cacti, mushrooms, ...||Instantly identify plants. Accurate, fast and content rich! In addition to description and plant care tips, enjoy beautiful plant pictures around the world. PicturesThis helps more than 30,000,000 users identify, learn, and enjoy all kinds of plants: flowers, trees, succulents, cacti, mushrooms, ...||Instantly identify plants. Accurate, fast and content rich! In addition to description and plant care tips, enjoy beautiful plant pictures around the world. PicturesThis helps more than 30,000,000 users identify, learn, and enjoy all kinds of plants: flowers, trees, succulents, cacti, mushrooms, ...|
|Text Word Count||160||177||146|
PictureThis Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. PictureThis Top 1 ads got 5040 likes. PictureThis uses a sentence with the finishing touch title: “PictureThis - Plant Identifier”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. PictureThis shared 160 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PictureThis should continue to optimize the ad content.
3.PictureThis Top 3 Ads Creative Selection
|Landing Page Link||https://itunes.apple.com/app/id1252497129||http://itunes.apple.com/app/id1252497129||http://itunes.apple.com/app/id1252497129|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PictureThis are successful.
PictureThis Creative Analysis:
PictureThis placed a Video ad in 2020-01-05-2020-06-19, and got 5040 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.PictureThis Top 3 Ads Audience Analysis:
PictureThis has the best conversion in Philippines,India,Indonesia..., and can advertise more in Philippines,India,Indonesia... in the future.
5.PictureThis Top 3 Ads Performance Display
|During||167 days||30 days||118 days|
Advertising effectiveness is a direct manifestation of advertising. PictureThis ‘s Top 1 ad received 5040 likes, 1473 shares, 1042 comments in just 167 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PictureThis, helping PictureThis to grasp the ad data more clearly.