Top Ads on Pick n Pay

Pick n Pay Background Introduction:

Welcome to the Pick n Pay community! Check in daily for good news, great deals & mouthwatering recipes! Find more of us on https://www.pnp.co.za/welcome

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pick n Pay has been advertising and marketing on Facebook for many years. And Pick n Pay has placed 227 of ads on the Facebook platform in the last month. In the past few years,Pick n Pay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pick n Pay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pick n Pay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pick n Pay.

BigSpy

1.Pick n Pay Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pick n Pay  Pick n Pay  Pick n Pay
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pick n Pay Marketing Objectives Analysis: 

Pick n Pay has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pick n Pay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pick n Pay Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pick n Pay  Pick n Pay WIN 1 of 50 R2000 Gift Cards! 
Ad Copy Text  Spend less and save more on pantry essentials for all your everyday needs.  As little as R21 can feed someone for a week. Add a donation to your next shop in-store or donate on...  Smart Shoppers, you could win 1 of 50 Pick n Pay gift cards worth R2000 each! Buy any selected Ouma ...
Link Description  N/A  N/A  With Ouma and Pick n Pay
Website Link  www.pnp.co.za  bit.ly  www.pnp.co.za
CTA    LEARN_MORE  SHOP_NOW
Text Word Count 74  185  170
Like 861  142  121

Pick n Pay Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pick n Pay Top 1 ads got 861 likes. Pick n Pay uses a sentence with the finishing touch title: “Pick n Pay”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pick n Pay shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pick n Pay should continue to optimize the ad content.

3.Pick n Pay Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-16-2020-06-19  2020-06-09-2020-06-16  2020-06-01-2020-06-13
Landing Page Link  https://www.pnp.co.za/pnpstorefront/pnp/en/catalogues?utm_source=facebook&utm_medium=cpc&utm_campaign=weekend-winners-week-15&utm_content=mpia&fbclid=IwAR14lKDet1FTsgxArx8S-peIGKY0sqqYBmkQ2Ju1I2BTFU04KZc2PagWorY  https://www.pnp.co.za/feed-the-nation?fbclid=IwAR2ZMQInjzpdhIzZZDFiFg9MihfqzvaLoRawSRQfH-rQVCT_J9XtZSlcDrc   https://www.pnp.co.za/ouma-rusks?utm_source=facebook&utm_medium=cpc&utm_campaign=ouma-rusks-june-20&utm_content=website-clicks

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pick n Pay are successful.

Pick n Pay Creative Analysis: 

Pick n Pay placed a Carousel ad in 2020-06-16-2020-06-19, and got 861 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pick n Pay Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  N/A
Language  Filipino  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pick n Pay has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pick n Pay Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-09-2020-06-16  2020-06-01-2020-06-13
During  4 days  8 days 13 days 
Like  861  142  121
Share  14  0  4
Comment  31  12  1

Advertising effectiveness is a direct manifestation of advertising. Pick n Pay ‘s Top 1 ad received 861 likes, 14 shares, 31 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pick n Pay, helping Pick n Pay to grasp the ad data more clearly.