Top Ads on Pica Lulū

Pica Lulū Background Introduction:

Cepam gardas un sātīgas picas! Un nogādāsim tur, kur tev vajadzēs! Pasūti pa tālruni: 80005858.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pica Lulū has been advertising and marketing on Facebook for many years. And Pica Lulū has placed 73 of ads on the Facebook platform in the last month. In the past few years,Pica Lulū has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pica Lulū on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pica Lulū. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pica Lulū.

BigSpy

1.Pica Lulū Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pica Lulū  Pica Lulū  Pica Lulū
Page Categories  Pizza Place  Pizza Place  Wine/Spirits
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pica Lulū Marketing Objectives Analysis: 

Pica Lulū has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pica Lulū best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pica Lulū Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pica Lulū  Izmanto kodu APOKALIPSESBEIGAS Somersby 
Ad Copy Text  Tu esi pelnījis labāko no dzīves, tāpēc Pica Lulū jau tevi gaida! Super gardas piciņas 24/7!  Svinam ārkārtas situācijas beigas ar akciju! Pērc 2 M izmēra picas un TREŠO SAŅEM PAR BRĪVU ...  no setting
Link Description  N/A  Akcija periods: 09.06.2020. – 30.06.2020.  Vasara smaržo kā ziedi un garšo kā Somersby. ☀ Atzīmē draugu, ar kuru šovakar gribētu saskandināt kādu glāzi Somerby!
Website Link  www.facebook.com  www.lulu.lv  www.lulu.lv
CTA  LIKE_PAGE  SHOP_NOW  SHOP_NOW
Text Word Count 99  732  0
Like 171  26  0

Pica Lulū Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pica Lulū Top 1 ads got 171 likes. Pica Lulū uses a sentence with the finishing touch title: “Pica Lulū”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pica Lulū shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pica Lulū should continue to optimize the ad content.

3.Pica Lulū Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-28-2020-06-17  2020-06-08-2020-06-15  2020-06-13-2020-06-13
Landing Page Link  https://www.facebook.com/picalulu/videos/845587379284775/  https://www.lulu.lv/   https://www.lulu.lv/dzerieni/somersby-abolu-sidrs-0-33l-4-5?fbclid=IwAR1hb4JHMseAwYqTyDJe2gxvdAhqAllvcxxNKqnWhEmuzQdzi2T45aH5h7E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pica Lulū are successful.

Pica Lulū Creative Analysis: 

Pica Lulū placed a Video ad in 2020-05-28-2020-06-17, and got 171 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pica Lulū Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia,United States  N/A  Latvia
Language  Italian  Latvian  Latvian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pica Lulū has the best conversion in Latvia,United States, and can advertise more in Latvia,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pica Lulū Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-17  2020-06-08-2020-06-15  2020-06-13-2020-06-13
During  21 days  8 days 1 days 
Like  171  26  0
Share  54  11  0
Comment  19  1  0

Advertising effectiveness is a direct manifestation of advertising. Pica Lulū ‘s Top 1 ad received 171 likes, 54 shares, 19 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pica Lulū, helping Pica Lulū to grasp the ad data more clearly.